Marketing Data Analyst

1 month ago

Camden, United Kingdom GNB Partnership Full time

**Marketing Data Analyst - Hybrid role**

**Our Client**

Our client is a global online brand, looking to hire a Marketing Data Analyst to support the delivery of data driven information to the marketing and product teams. This exciting and specialist role requires strong leaderships skills and excellent stakeholdermanagement.

**The Role**

As the Marketing Data Analyst, you will be required to drive innovation using BI to generate incremental business benefits. This is a unique opportunity for a talented, self-motivated individual looking to use their existing experience to assist the growthof an already successful business.

You will work directly with the Digital Marketing, Performance Marketing leads and head of BI (based in abroad) and will report into the CMO.

The role will be focused on improving marketing efficiencies, and ROI by analysing media spend to find optimisation opportunities. You must have experience in financial modelling and understand the impact of performance and ATL marketing channels on overallcompany performance. This role will involve working closely with external agencies as well as the department leads and CMO referenced above.

**Key Responsibilities**
- Compile data from various sources (internal and external performance team/ agencies (PPC, Paid social, programmatic display and TV) and internal departments (DM/CRM etc) into a single, consumable, data set, including design and implementation of data models.
- Work with business leaders to identify and develop metrics and visualizations that will track marketing and business performance and highlight potential inefficiencies
- Take responsibility for the modelling & measurement of marketing investment and its effectiveness across both ATL and digital performance channels.
- Build/design data warehouse to house/aggregate all relevant performance data - to include all historical and on-going marketing data for all markets
- Make recommendations on future in house reporting software following a review of the market and then /in house external reporting Software (possibly Tableau?)
- Report relevant weekly performance data to marketing stakeholders - along with relevant commentary all relevant markets:

- Use data to build profitable customer segments/profiles to provide to marketing to enable future targeting of more profitable players
- Review back-end data and monthly reports provided by external marketing agencies to sense check their reporting approach and ensure their performance reporting is accurate and robust
- Work with cross channel performance data supplied by agencies and make recommendations to marketing stakeholders on how best to optimize spend across the following: Digital/Offline and within digital the optimal channel split - to ensure growth and profitableCPAs and player values
- Work with the external marketing agencies across the key channels (ATL and performance (mainly PPC/Social and programmatic) in order to build a mixed media model or a multi-channel attribution model in order to understand the impact of above the line/brandingactivity on performance channels, and be able to better optimize spend
- Work closely with Performance and Digital Marketing teams, BI abroad and other marketing stakeholders to lead data elements of the annual/quarterly budgeting and forecasting process
- Help department managers with ad hoc projections and other modelling tasks
- Identify opportunities for increased automation efficiency and cost saving opportunities through technical solutions
- Deliver day to day ad hoc data requests as required from the business

**Skills and Experience**
- Minimum 3 years' experience in data science or related field
- Advanced knowledge of:

- Appsflyer Raw and Aggregated Data reporting
- App Analytics Reporting
- Google Ads Reporting
- Facebook/Meta Reporting
- Power-Bi Platform
- Must be a quick learner with the ability to develop in-depth understanding of underlying data, data structures, and business uses of data
- Must be capable of setting up Data Studio performance reports
- The ability to work with large, complex data sets across multiple platforms and design efficient processes to provide accurate and timely information is crucial
- Experience working with multi-nationals with the ability to assimilate relevant cultural and regulatory differences across different markets
- Experience in the gaming industry is beneficial but not required. Otherwise, experience working in e-commerce large volume transactions business operating is highly competitive marketplace is essential
- Experience with prediction models and quantitative analysis
- Experience in financial planning and forecasting
- Programming experience is beneficial
- Understanding of digital tracking, measurement, and reporting tools
- Excellent written and verbal communication
- Team working skills - the ability to build relationships internally and externally, with experience working with third party agencies
- Strong organizational skills and experience of balancing multiple projects at once
- Strong understanding of current online marketing concepts, strategy and best practice would be beneficial
- Desired but not essential, experience in mixed marketing modelling, understanding the impact of above the line/branding activity on acquisition channels

**The Benefits**

A competitive salary, bonus, healthcare, pension, hybrid working, company events.

  • Business Analyst

    2 weeks ago

    Camden Area, United Kingdom CRISIL Limited Full time

    Job Duties-We are looking for a talented and experienced Business Analyst for one of our global Investment Banking Clients.nSupport on designing and developing advanced analytics solutions for market data consumed within Global MarketsnWorking with project management team, supporting on FRD, interacting with business & project team to ensure timely delivery...

  • Marketing Data Analyst

    2 weeks ago

    Camden, United Kingdom Candidate Source - TEAM Full time

    A global online gaming brand is looking to hire a specialist Marketing Data Analyst to support the delivery of data-driven information to the marketing and product teams. This exciting and specialist role requires strong leadership skills and excellentstakeholder management. Along with a salary of up to £70K you will also receive a bonus, healthcare,...

  • Data Analyst

    2 weeks ago

    Camden Area, United Kingdom Tribal Tech - The Digital, Data & AI Specialists Full time

    Data Analyst - up to £40k DOE - Hybrid 3 days on-sitenNO VISA SPONSORSHIP AVAILABLEAbout the CompanynMy client is an independent digital agency creating captivating brand experiences. They blend data, creativity and technology to drive growth for clients. Their culture fosters work-life balance and continuous learning.The RolenJoin the Data & Insights team...

  • Data Analyst

    7 days ago

    Camden Area, United Kingdom Tribal Tech - The Digital, Data & AI Specialists Full time

    Data Analyst - up to £40k DOE - Hybrid 3 days on-sitenNO VISA SPONSORSHIP AVAILABLEAbout the CompanynMy client is an independent digital agency creating captivating brand experiences. They blend data, creativity and technology to drive growth for clients. Their culture fosters work-life balance and continuous learning.The RolenJoin the Data & Insights team...

  • Marketing Analyst

    2 weeks ago

    Camden Area, United Kingdom GradBay Full time

    Job Title:Marketing Data AnalystAbout Us:Our client is a growing eCommerce business based in London, dedicated to providing a seamless online shopping experience for our customers. The company are seeking a talented Marketing Data Analyst to join the team, this role offers an excellent opportunity to build your digital marketing career in a thriving and fun...

  • Data Analyst

    2 weeks ago

    Camden Area, United Kingdom Understanding Recruitment Full time

    Data Analyst | Inside IR35 Contract | ASAP Start | MarketingAre you a motivated Data Analyst looking to join a highly successful marketing agency?We are seeking a Data Analyst to jump straight in and work with clients to understand their objectives and harness the power of data and technology for organisational success.What we'd love to see:Proficiency in...

  • Data Analyst

    7 days ago

    Camden Area, United Kingdom Understanding Recruitment Full time

    Data Analyst | Inside IR35 Contract | ASAP Start | MarketingAre you a motivated Data Analyst looking to join a highly successful marketing agency?We are seeking a Data Analyst to jump straight in and work with clients to understand their objectives and harness the power of data and technology for organisational success.What we'd love to see:Proficiency in...

  • Market Analyst

    2 weeks ago

    Camden Area, United Kingdom idpp Full time

    Market Analyst - (Telecommunications) - Consultancy Experience Requiredn3 Months (with possibility of extension)nPaddington/Remoten£250.00 per day (outside IR35)Are you a tech-savvy market analyst with a keen interest in telecommunications innovation? We are seeking a talented individual to join our end client's team on a contract basis to delve into the...

  • Business Data Analyst

    2 weeks ago

    Camden Area, United Kingdom Cornwallis Elt Full time

    Data Business Analyst – London Market, Data Product Lifecycle, SQL, Agile, Python, Permanent – LondonA fast-growing global Insurance broker situated in the City of London is searching for a Data Business Analyst to join their newly formed Data & Analytics to play a pivotal role in their data driven transformation.This will be the first Business Data...

  • Marketing Insights Analyst

    7 days ago

    Camden Area, United Kingdom Elevation Recruitment Group Full time

    Role: 12 Months FTC Marketing Insights Analyst – LondonSalary: up to £60K per annumBenefits:Hybrid working modelnComprehensive & tailored learning & development programmesnIndividual coaching to guide you through your careernAccess to Communities of PracticenPension plannPrivate Medical InsurancenPermanent Health InsurancenRIDE2WORK schemenEmployee...

  • Marketing Insights Analyst

    2 weeks ago

    Camden Area, United Kingdom Elevation Recruitment Group Full time

    Role: 12 Months FTC Marketing Insights Analyst – LondonSalary: up to £60K per annumBenefits:Hybrid working modelnComprehensive & tailored learning & development programmesnIndividual coaching to guide you through your careernAccess to Communities of PracticenPension plannPrivate Medical InsurancenPermanent Health InsurancenRIDE2WORK schemenEmployee...

  • Data Analyst

    7 days ago

    Camden Area, United Kingdom TRIA Full time

    Data AnalystnSales and Marketing Data / Customer Journey / Performance AnalysisnRate: Circa £350/day Outside IR35nContract Length: 6 weeks initiallynLocation: Fully Remote – Office in LondonWe are working with a Niche Global Consultancy that provides its customers with solutions to overcome challenges around security and resilience across a host of varied...

  • Data Analyst

    2 weeks ago

    Camden Area, United Kingdom TRIA Full time

    Data AnalystnSales and Marketing Data / Customer Journey / Performance AnalysisnRate: Circa £350/day Outside IR35nContract Length: 6 weeks initiallynLocation: Fully Remote – Office in LondonWe are working with a Niche Global Consultancy that provides its customers with solutions to overcome challenges around security and resilience across a host of varied...

  • Data Analyst

    7 days ago

    Camden Area, United Kingdom Carousel Consultancy Ltd Full time

    Data Analyst - Exciting Sports Tech Company - London / Hybrid Working -up to£42kExperienced Data Analyst needednStrong knowledge of PowerBI, Business Objects, Excel, SPSS, SAA and databases requirednA fantastic, international sports tech companynStunning offices in London with on-site restaurantnHybrid and flexible working offeredWe’re on the hunt for...

  • Data Analyst

    2 weeks ago

    Camden Area, United Kingdom Carousel Consultancy Ltd Full time

    Data Analyst - Exciting Sports Tech Company - London / Hybrid Working -up to£42kExperienced Data Analyst needednStrong knowledge of PowerBI, Business Objects, Excel, SPSS, SAA and databases requirednA fantastic, international sports tech companynStunning offices in London with on-site restaurantnHybrid and flexible working offeredWe’re on the hunt for...

  • Market Risk Analyst

    7 days ago

    Camden Area, United Kingdom Airswift Full time

    Freelance Senior Market Risk AnalystLocation: London -hybrid position. 8 days per month working from home, that can be split as the employee wantsnDuration:12 monthsnSalary:Discussed on callJob Description:We are seeking a highly motivated and detail-oriented Market Risk Analyst to join a client we are supporting. In this role, you will play a critical part...

  • Market Risk Analyst

    2 weeks ago

    Camden Area, United Kingdom Airswift Full time

    Freelance Senior Market Risk AnalystLocation: London -hybrid position. 8 days per month working from home, that can be split as the employee wantsnDuration:12 monthsnSalary:Discussed on callJob Description:We are seeking a highly motivated and detail-oriented Market Risk Analyst to join a client we are supporting. In this role, you will play a critical part...

  • Data Analyst

    7 days ago

    Camden Area, United Kingdom Oho Group Ltd Full time

    Data Analyst - London - Exciting Fin-Tech Scale-UpPermanent + Fun Social Team + Share optionsAre you a Data Analyst looking for an exciting and challenging position? Do you have a passion for solving interesting technical problems as a Data Analyst?Here’s your chance to be a part of a fast-growing and social FinTech scale-up and take the next step in your...

  • Data Analyst

    2 weeks ago

    Camden Area, United Kingdom Oho Group Ltd Full time

    Data Analyst - London - Exciting Fin-Tech Scale-UpPermanent + Fun Social Team + Share optionsAre you a Data Analyst looking for an exciting and challenging position? Do you have a passion for solving interesting technical problems as a Data Analyst?Here’s your chance to be a part of a fast-growing and social FinTech scale-up and take the next step in your...

  • Data Analyst

    2 weeks ago

    Camden Area, United Kingdom Michael James Associates Full time

    Our client a specialty insurance firm is looking for a Data Analyst to join a newly forming Greenfield function. This role is a mixture of a BA / Data Analyst.Requirements:n-Heavy Data Analyst experience.n-Some business facing BA experience for requirements gathering, stakeholder management.n-Insurance experience a must. Ideally within the London...