Campaigns & CRM Support Executive

2 weeks ago

Manchester, United Kingdom Freshfields Bruckhaus Deringer LLP Full time

This is a varied role requiring excellent teamworking and communication skills and strong attention to detail, as well as the ability to build trusted relationships with colleagues in the Global Marketing & Business Development (MBD) team and stakeholders across the firm. Part of MBD Global Operations, the Client Relationship Management (CRM) team supports the firm’s successful engagement and relationship building activities with global priority clients and targets. The team is responsible for CRM system data quality and ensuring that Business Development opportunities, marketing campaigns, content mailings and client events are managed smoothly through the CRM system.

Location Overview: Manchester

The Freshfields Global Centre provides both business and legal services to the firm. Our services are delivered in a way which supports the global nature of our firm and our clients, enables our fee earners to deliver exceptional service to our clients and to do that in a way which is efficient and effective.

About Marketing & Business Development

A creative group ranging from client managers and communications experts, to designers and data wizards, our Marketing and Business Development team are a dynamic and talented global team, operating in a fast-moving environment. Some of us shape the client strategy, create campaigns that travel and lead our digital presence. Others work with journalists, put on high-profile events, tell compelling stories, and tackle complex business issues. Together, we define the client experience and shape the perception of Freshfields around the globe.

Key responsibilities and deliverables

Key duties include:

- Developing a deep understanding of CRM and the Martech stack (Salesforce, Introhive, Marketing Cloud, Eventogy, Episerver and WeChat) to be able to support the delivery of successful global business development campaigns and client events
- Becoming a ‘Superuser’ of the various platforms to support maintaining CRM data quality and ensuring that campaigns and events are managed efficiently
- Liaising with MBD colleagues and fee earners around the world to advise on BD campaigns and client event best practices in relation to the CRM systems
- Working with and coaching EAs around the global firm to ensure that contacts are shared to appropriate business development campaign and event lists and to ensure that the latest information is available in the CRM system
- Analysing data held within the CRM to deliver insightful reports and dashboards for analytic requests and support the function to identify trends
- Ensuring global data protection policies are followed to ensure firm wide compliance
- Inspecting and correcting data to reduce errors, inconsistencies, redundancies, incomplete information and drive towards standardisation of formatting
- Responsible for working through a service cloud queue to deal with requests from internal stakeholders and CRM related queries alongside team SLA’s and KPI’s
- Supporting colleagues with validation of data in Salesforce CRM and Litera Foundation experience management, when needed

Key Requirements
- Skilled at influencing and stakeholder management ability
- Strong analytical skills and highly numerate
- “Can do” attitude and ability to use initiative
- Strong attention to detail
- Professional and service oriented
- Good organisational skills and ability to self-manage
- Ability to remain calm under pressure and a proven track record to deliver against objectives
- Ability to work collaboratively with others including cross-border teams

Freshfields Overview

Freshfields Bruckhaus Deringer is a major international law firm, providing business law advice of the highest quality. We want to be the law firm that clients turn to for legal advice where it most matters, wherever in the world that may be. The Firm has over 2,400 lawyers in 28 offices around the world, providing a comprehensive service to national and multinational corporations, financial institutions and governments.

Our people make our firm - we are a people business and want to create a welcoming and supportive environment where all can flourish. We see diversity as a strength which creates fresh perspectives and generates new ideas. We enjoy our work and are determined to do an outstanding job. We deliver best when working in teams. Our culture is a product of the combined mindsets and behaviours of our people which is through the Being Freshfields principles, outlined below:

- we show respect to everyone
- we are there for one another
- we are open with each other
- we are positive role models

We think and work globally - we don’t just say we are one firm; we act like one firm right across the world. We work wherever our clients need us. This is how we define ourselves, not by reference to where we have offices. Cross-border work isn’t just what we do, it is what we excel at. We understand what it really takes to work across different legal systems

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