CRM Campaign Management and Branch Lead
3 weeks ago
CRM Campaign Management and Branch Lead
Band B
Hiring Manager – Deb Darlington
The Co-operative Bank is recruiting a CRM Campaign Management and Branch Lead, and the remote role comes with an attractive an excellent salary and benefits package.
As a CRM Campaign Management and Branch Lead, you will direct the planning and delivery of the CRM and branch network marketing strategies and activities in alignment with the Bank’s scorecard metrics. You will also direct the design, develop and deliver effective and efficient marketing strategies.
To give you an idea of how this CRM manager role would look and feel, here are some of the things you could expect to do:
- Lead in the creation of best-in-class customer marketing and engagement marketing strategy and plan
- Ensure all CRM activity adheres to Brand Guidelines
- Ensure a customer-first culture across all customer CRM strategies and communications
- Own, lead and develop the branch network marketing activity in adherence to business plan
- Lead in defining key metrics aligned to the scorecard, ensuring all activity is measurable.
To apply for this CRM Campaign Management and Branch Lead role, your soft skills, expertise and experience should include:
- Significant marketing and line management experience
- Experience in developing customer communications strategy
- Expertise in Point of Sale
- Well versed in traditional and emerging direct marketing channels and strategies
- Excellent stakeholder management skills.
Some of The Co-operative Bank's outstanding benefits include:
- An annual bonus scheme
- Flexible working, including remote working
- A car allowance & private medical (Senior Manager roles only)
- Health & wellbeing support
- Family-friendly policies and a supportive working environment
- Our diverse and competitive benefits offering is underpinned by our ethics and values-driven culture to ensure we attract, develop, recognise, reward and retain talent whilst achieving efficiency and sustainability.
To apply for this inclusive and collaborative remote full-time CRM Campaign Management and Branch Lead job, please contact The Co-operative Bank today. If you would like a copy of the full role profile, please contact the Recruitment team – careers@co-operativebank.co.uk
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