Social Media Executive, Bbc Masterbrand

3 weeks ago

London, United Kingdom BBC Full time

Main Responsibilities
Strategy
- Support the Social Media Manager in producing creative briefs for internal and external digital production teams employed to develop social media campaigns and to lead this work from end-to-end ensuring collaborative relationships between multiple stakeholders.
- Provide creative planning and idea generation for social media content and campaigns, with the guidance of Social Managers and other relevant social roles.
- Assist the Social Media Manager in working with planning, marketing and commissioning to turn marketing and programme briefs into digital/social activation
- Current knowledge of industry trends, digital developments and competitor activity.
- Develop fresh and innovative approaches to curating social media content, utilising existing and new tools.

Production
- Produce digital assets (videos, images, gifs) that can be used across social media platforms, using relevant audio/video hardware, native social platform tools and relevant multimedia software (such as Adobe CS).
- Work closely with digital production teams to ensure optimised assets are produced for the social accounts.
- Optimise digital assets for social, including editing aspect ratio and dimensions, adding captions, transitions, motion graphics, etc.
- Produce copy that is optimised for social platforms and formats, in line with the account’s approved style guide and tone of voice.
- Produce content for live broadcasts with the close support of relevant production, editorial and/or support roles.

Editorial
- Support the Social Media Manager in running social creative campaigns, liaising with digital production, marketing teams and third parties as required and ensuring that all work is aligned with relevant strategies and production plans.
- Support the Social Media Manager in managing the team’s editorial plan, including creating/curating, scheduling, and targeting content, ensuring that it supports both the overarching strategic priorities and meets audience/user needs.
- Make use of social media platforms and tools to source, edit and curate social content.
- Ensure editorial content meets audience needs, supports the team's values and goals and is consistent with the agreed editorial style and tone.

Community Management

Support the wider team in generating, curating and owning conversations on our social media accounts in line with the agreed social media strategy.
- As agreed with the Social Media Manager, work out-of-hours shifts (evenings and weekends) to ensure that social activity supports programme priorities.
- Moderate off-site conversations with audiences and escalate issues to the Social Media Manager, Head of Social and other senior stakeholders as required.
- Work with moderation services, editorial policy and other support teams to develop appropriate responses to editorially sensitive comments.
- Engage with influencers and brands to deliver social engagement.

Augmentation
- Work closely with media engagement teams to ensure best practice in terms of reaching audiences and to identify new opportunities on social platforms.
- Work closely with marketing teams to ensure paid social plans are aligned with organic where possible.
- Work closely with communications and publicity teams to ensure timely release of information.
- Work in partnership with internal and external social account teams to ensure that strategy and editorial plans are aligned, and engaged reach is maximised.
- Support the social media managers in identifying key on-screen and online influencers

on social media to enrich the campaign’s social conversations and grow reach.

Measurement
- Monitor performance of the social media campaigns on a day-to-day basis and report to the Social Media Manager and other key stakeholders as required.
- Contribute to regular reviews with colleagues and stakeholders to review core campaign output.
- Use social listening/measurement/insight tools and dashboards to generate and share social data with relevant stakeholders.
- Work closely with social media analysts and planners to provide insight on social media activity performance.
- Use data and insights to generate campaign reports, working closely with the Social Media Manager to develop strategic learnings and inform future campaigns.

Governance
- Provide day-to-day task management of the Social Media Coordinator(s) including setting out clear responsibilities, objectives, and performance standards.
- Ensure all social activity is correctly complied (as per BBC brand guidelines) and is in line with BBC editorial guidelines.
- Escalate compliance to appropriate roles across social, marketing, content, production, editorial policy, and other relevant support roles where relevant.

General
- Deliver efficiency and effectiveness in everything the BBC produces to provide value for money for BBC licence fee payers.
- Comply with all relevant BBC safety rules, procedures and guidelines, and be aware of responsibilities un

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