Senior Marketing Executive

4 months ago

London, United Kingdom The Economist Group LTD Full time

Introduction:
Founded in 1843_, _The Economist Group_ is a global media and information service company that champions progress. With customers spread across 159 countries, _The Economist_ currently has 1.2 million subscribers across print and digital. Headquartered in London, UK, _The Economist Group_ has offices worldwide including other regions in Europe, Middle East, Africa, Americas and Asia. We provide individuals and organizations with the expertise, insights and perspective to press forward._ The Economist _is the leading source of analysis on international business and world affairs. It delivers information through a range of formats including its newspapers, website, podcasts, and app as well as its conferences and events. What ties it together is the objectivity of its opinion, the originality of our insight and our advocacy of economic and political freedom around the world.

It’s an exciting time for the Customer Retention team at _The Economist_, which is receiving renewed focus following years of successful subscriber acquisition. As the Senior Marketing Executive, you’ll be part of the team at the forefront of making _The Economist_ a world-leading customer retention organization. Working with the Senior Manager, Subscriber Engagement and a wider team of marketers and cross-functional experts, you’ll be putting the customer experience at the heart of everything you do, planning and executing CRM programs and multichannel marketing campaigns to drive digital engagement and retention among our subscribers.

Accountabilities:
**How you will contribute**:

- Work with the the Senior Manager, Subscriber Engagement and wider retention team to increase customer engagement and retention
- Plan, execute and optimise multi-channel communication campaigns; manage a testing program to drive incremental improvement in customer retention metrics
- Produce persuasive, compelling and on-brand communications to drive digital product usage and quality engagement among customers
- Regularly analyse engagement KPIs and campaign data, reporting on campaign performance and developing new audience insight to fuel growth
- Work in partnership with Editorial and content leads from the wider circulation team to identify, package and surface the most compelling editorial content
- Work with the retention team and Journey Optimisation & Insight Specialists to develop your understanding of the drivers of engagement and retention, using this to inform our campaigns
- Identify opportunities to improve communication content and performance, continually feeding those opportunities into the testing road map
- Monitor effective benchmarks (best practices) for developing and building customer engagement in a subscriptions business

Experience, skills and professional attributes:
**Ideal skills for this role are**:

- Experience working for a publisher or within a subscription model environment is a plus
- Ability to plan effective marketing campaigns across different channels (both online and offline)
- Talent for writing compelling and engaging copy and the ability to proof copy very accurately
- Comfortable working with both internal and external stakeholders and partners to develop highly engaging, brand-led communications that will help drive increased customer loyalty

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