Head of Visitor Experience, Retail

2 weeks ago

London, United Kingdom Asahi Europe & International Full time

**Asahi UK **(AUK), part of Asahi Europe & International Ltd, aims to enrich consumer experiences through innovation, high-quality service and an exceptional portfolio of premium beer, ale and cider brands including, Peroni Nastro Azzurro, Asahi Super Dry, Meantime, Fuller’s London Pride and Cornish Orchards. Our aim is to be the leading super premium beer business in the UK, through a brand mix that creates a compelling proposition. At AUK we operate as an end to end business unit responsible for sales, marketing, customer operations, production, supply chain and wholesale operations in the UK & Ireland.

A fantastic opportunity has arisen for a new **Head of Visitor Experience, Retail & Hospitality** to join the Asahi UK Marketing Team. The role covers the leadership and mangement of the vistor experience and retail functions across four UK sites: the legendary Fuller’s Griffin Brewery on the banks of The Thames in Chiswick; London’s original craft beer brewery, Meantime in Greenwich; iconic ale brewey Dark Star, based in Sussex; and Cornish Orchards cider farm in Duloe.

As **Head of Visitor Experience, Retail & Hospitality** you will also,
- Lead the team to deliver engaging, world class experiences for all customers, both in-person and online, ensuring both brand and financial targets are met.
- Ensure all touchpoints showcase the relevant brands through fun, engaging and informative experiences, great merchandise and superb food, drink and hospitality offers, all of which are executed with exemplary customer service.
- Challenge the status quo and the team to work together to grow each area of the business. Be responsible for developing the three year strategy and one year activation plan across sites and online
- The range of outlets includes retail stores, tour programmes, online shops, a Taproom and function spaces.

**Key accountabilities**
- Accountable for the performance of all Visitor Experiences across AUK, ensuring both brand and financial targets are met
- Develop and execute a growth strategy for the key component parts of all sites: 1) on site retail 2) tours 3) taproom 4) e-commerce
- Work with the Local Brand Marketing team to ensure that the consumer/customer experience (either in-person or online) is aligned to wider brand plans and all opportunities for activation synergy are maximised
- Work with the Trade Marketing function to test and learn from activation across the sites that could be scaled across the wider On/Off Trade
- Work with the Retail and E-commerce Managers to define the product range for each outlet, ensuring the ranges are attractive, profitable and comply with the respective brand guidelines and legislation
- Lead and ensure exceptional customer satisfaction results are achieved and customers’ expectations are exceeded in all areas of the operation, taking remedial action to address issues
- Lead P&L management and ensure required margins are achieved through careful purchasing of stock, appropriate pricing and effective stock management
- Control of variable costs such as labour, wastage, shrinkage etc to ensure the achievement of net profit target
- Recruit, retain, motivate and manage a highly engaged and highly performing team
- Ensure compliance with all company procedures and all Health and Safety standards and reporting, including risk assessments
- Effectively manage CAPEX projects, ensuring delivery on time, within budget and required ROI

**Experience required**
- Extensive multi-site experience gained within hospitality, retail or leisure sectors
- Retail Marketing/e-commerce experience preferred
- A strong leader who is personable, energetic and capable of managing and motivating people at all levels across multiple sites
- Effective cross-functional stakeholder management
- A passion for beer and cider. We love beer and cider and so do our customers. Previous experience with a brewery/cider maker would be ideal
- Strong commercial knowledge and awareness, highly organised and able to take accountability
- Ambition and the will to succeed and overcome challenges. Ability to drive the business forward
- Attention to detail. Always keeping an eye out to ensure standards are maintained

**Key attributes of the successful person**
- Authority, gravitas, influence and credibility with key internal and external customers
- Energy, drive and passion to succeed
- Change champion - can deal with ambiguity
- Accountable, resourceful and resilient
- Ability to act quickly and “trouble shoot” when things are not going according to plan

**On offer is a competitive basic salary plus generous benefits package inclusive of,**
- Car allowance
- Beer allowance per annum
- Annual bonus
- Pension
- Life assurance
- 25 days’ holiday

**Asahi Inclusion**

We are determined to create a business that is as diverse as the world around us, reflecting the communities we reach and the people we serve.

We are committed to nurturing a workplace where we celebrate and

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