Digital Marketing Manager

2 weeks ago


London, United Kingdom Blue Pelican Full time

Are you an experienced PPC Executive or Digital Marketing Executive looking for an exciting next step?
Do you want more responsibility to create Digital Marking strategies?
Do you have experience managing and deploying PPC Campaigns?
Then this could be an exceptional opportunity for you

This Global Name in PR looking for a Digital Marketing Manager with experience managing PPC (predominantly) Paid Social & Remarketing Campaigns to join their Global Digital Marketing Team. This role will act as a Digital Consultant working with differentclients across the industrial sectors to create awareness for their new environmental projects, CSR and Brand Activation campaigns across PPC & Paid Social (Meta & LinkedIn).

The Digital Marketing Manager is a hands-on role and will be internally facing, working with AD’s to understand the client's needs, what they are looking to achieve and deliver a satisfactory outcome. The role will also get involved in presentations to endclients on the successes of campaigns.

This role requires a passionate digital marketer keen on bringing ideas to the table a solid base level of experience in PPC & Paid Social and who wants to grow and develop into a well-rounded Digital Marketer.

The company is a Global Name in PR, they work with globally recognised businesses and are looked at as trusted partners to deliver outcomes.

The role is 100% remote and has quarterly meet-ups and a yearly global meet up which took place in Boston this year.

The role will be responsible for:
- Create and lead tailored digital strategies according to client needs.
- Manage day-to-day execution of multiple client programs, working with a team.
- Responsible for maintaining clients’ social media calendars, including content creation (copywriting and creatives), content scheduling and moderation.
- Responsible for configuring paid social media campaigns on Facebook, Instagram and LinkedIn.
- Responsible for PPC campaigns on Google Ads and Microsoft Ads, including search, display and video.
- Prepare program/campaign planning documents including client pitches, meeting minutes, training manuals, editorial calendars, etc.
- Assess campaign results through regular reporting, with insights and benchmarking to show performance vs KPIs.

The Digital Marketing Manager role requires the following experience:
- A few years of experience working in Paid Media, preferably in an agency environment or a transferable corporate environment.
- The curiosity to anticipate customers’ and the agency’s needs, and create effective solutions.
- Experience building audiences, distributing budget to platforms, keyword research and bidding strategies.
- Knowledge of Meta Business Manager, LinkedIn Ads, Google Tag Manager, Google Ads, and software to schedule organic content.
- Experience with different campaign types: traffic, lead generation and brand awareness.
- Ability to analyse and understand data to provide useful insights to optimise clients’ digital strategies.
- Experience with influencer marketing, including scouting influencers and negotiating deals for collaborations.
- Understanding of SEO techniques to optimise websites.
- Ability to handle multiple assignments while maintaining keen attention to detail.
- Experience with content creation.
- Ability to meet deadlines and goals through a focused and strategic approach.

Title: Digital Marketing Manager - B2B - 100% Remote
Location: 100% remote

**Salary**: £30k - £45k
Benefits: Bonus & Benefits
**Must have the necessary visas to live and work in the UK**
TO APPLY
Max Tullis-Turner
Practice Lead - Digital
Blue Pelican Marketing
- About Us



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