Marketing Copywriter

7 months ago


Bath, United Kingdom Graham and Green Ltd Full time

Job Title: Marketing Copywriter & Press Assistant

Reports to: PR & Marketing Manager

Department: Marketing

Hours: 25 hours per week

Location: Working from our Bath HO and working from home

**Job Purpose**

The Marketing Copywriter & Press Assistant is responsible for representing our brand through the written tone of voice and for developing all key marketing communication such as catalogue copy, blog articles, e-newsletters and quotes. From editorial style long form copy to punchy snippets in smaller spaces, you’ll translate briefs to deliver aspirational content that is on brand and aligned with our campaign strategies. You will also be on hand to assist our PR & Marketing Manager with any requests.

Sharing a love of design with the reader, your copy will tell the story behind each product with warmth, expertise and detail. With a close eye on the latest lifestyle trends and our competitors, you’ll also help position Graham and Green as leaders in the interiors industry.

**Key Responsibilities**

BRAND GUARDIAN
- Responsible for developing and evolving the Graham and Green tone of voice guidelines, ensuring that all copy is original, creative and on brand
- Work closely with the E-Commerce, Design and wider Marketing teams to ensure our tone of voice is consistent across all channels, including but not limited to website copy, creative assets, social media, newsletters and in-store POS

OPTIMISED DIGITAL CONTENT
- Create written content for campaign landing pages, seasonal launches and promotions
- Regularly review existing web copy, ensuring it is inspiring, informative and SEO optimised
- Sign off product copy written by Product Marketer before upload onto website
- Seasonal review of the welcome journey to ensure it remains relevant and engaging
- Support the E-Commerce team with copy for customer acquisition, retention and loyalty
- Research, write and build regular posts for the G&G lifestyle blog, _The Guru_
- Write on-brand copy for search, display and social advertising with compelling headlines

ENGAGING PRINTED COLLATERAL
- Manage the copywriting and proofreading of the seasonal catalogue and regular review of all other printed collateral such as the G&G Sofa Book
- Manage the G&G quote library, penning expert styling tips and supporting with press quotes
- Write copy for ad hoc postcards, invites, POS and retail window signage
- Proofread disclaimers and Ts & Cs wording

PRESS & PR
- Support the PR and Marketing Manager in delivering the PR and media strategy with effective media coverage
- Assisting in creating regular Press Releases, owning the press image library and dealing with press image and quote requests
- Running the press loans process

**Person Specification**
- A passionate storyteller with excellent creative writing skills
- Impeccable grammar and punctuation
- Ability to accurately interpret and respond to briefs
- Highly organised with attention to detail
- Excellent timekeeping and prioritisation
- A love of interiors
- Self-motivated, balancing personal ownership with inter-team collaboration

**Experience**
- Experience as a copywriter for a premium interiors or lifestyle brand
- Significant experience of leading a social media department in homewares
- Experience of working in a fast-paced digital retail environment
- Long standing relationships with UK interior journalists and influencers
- Excellent knowledge of SEO optimisation
- Excellent knowledge of WordPress

**Job Types**: Part-time, Permanent

Expected hours: 25 per week

**Benefits**:

- Additional leave
- Bereavement leave
- Casual dress
- Company pension
- Cycle to work scheme
- Discounted or free food
- Employee discount
- Flexitime
- Private medical insurance
- Sick pay
- Work from home

Schedule:

- Flexitime
- Monday to Friday

Supplemental pay types:

- Bonus scheme

Work Location: Hybrid remote in Bath



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