CRM Manager

2 weeks ago

NewcastleunderLyme, United Kingdom NFP People Limited Full time

CRM Manager

We are currently seeking an experienced CRM Manager to play a vital role in the charity's Marketing and Communications Department to fundamentally step-change engagement with our key audience groups.

The charity is going through an exciting period of growth having recently opened a new state-of-the-art facility for multi-disciplinary therapy programmes for childhood disability and research of neurodevelopmental conditions, including autism, within the grounds of Keele University.

Position: CRM Data Specialist Manager

Location: Newcastle-Under-Lyme

**Salary**: up to £50k depending on experience

Contract: Full Time - Permanent

Closing date: 11th April 2023

About the role:
This is an exciting role for the right person - effectively building a CRM strategy approach from the ground up - including recommending the optimum platform, ways of working, and the ways in which data from intra-departments links together to revolutionise the way we engage with our audiences.

**Responsibilities**:
As the CRM Data Specialist Manager, you will:
CRM

*Support the charity in the effective and efficient use of the CRM system and in doing so be the 'go-to' person for support and guidance
*Be the point of contact for the charity with the CRM supplier.
*Keep up to date with emerging themes and issues associated with Raiser's Edge and GDPR.
*Become an expert on GDPR and advisor to the business, advising employees including Directors throughout the charity.
*Work with other teams within the charity to drive a customer-centric approach.
*Create new and innovative ways of engaging with our customers and attaining their support.
*Grow and support income generation methods through CRM.
*Use audience research and insight to assist in the development of activity and content
*Analyse data looking at retention rates and using results to drive improvements.
*Support other teams on the correct collection and management of data in line with GDPR regulations.

Marketing

*Work with the in-house comms, digital marketing, and design team
*Grow the marketable database with relevant contacts and champion segmentation
*Extracting marketable data from multiple sources (inquiries just giving reports, web forms, paper forms).
*Managing subscriber lists and databases used for marketing purposes and segmenting them.
*Analyse and report on campaigns vs objectives and make decisions based on results
*Monthly Board reporting

About you:

- Minimum 5 years working in a CRM position
- Experience in amalgamating multiple data points into a cohesive CRM strategy
- Experience working with digital marketing teams to create holistic marketing campaigns
- Enthusiastic 'can-do attitude
- IT literate and fully proficient with basic Microsoft packages.
- Excellent organisational skills, able to plan and coordinate work, ensuring deadlines are met.
- Strong team player.
- Experience working as part of a team to achieve objectives.

If you have the experience and skills required for this position, we would love to hear from you.

Other roles you may have experience with could include Data Officer, Data Manager, Head of Strategy, and Insight, Charity Head of Data, Insight, and Evidence, GDPR, Data Compliance Manager, Data Compliance Officer, Data Compliance Specialist, Data and Compliance Officer, Data and Compliance Manager, Data and Compliance Director, Compliance Officer

PLEASE NOTE: This role is being advertised by NFP People on behalf of the organisation.

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