Inbound Content Specialist

VANRATH have partnered with a World Leading support organisation that has offices around the globe. The organisation is looking to recruit a **Inbound Content Specialist
- Permanent**

This is a fantastic opportunity for any _**Content Creators/Specialists**_ to join a Global company that offers many routes for progression.

**Salary**
**£30,000 - £35,000 + **_Excellent benefits including income protection, private health insurance, performance bonuses and development opportunities._

**Responsibilities**:

- Content creation to help deliver our inbound marketing strategy that will accelerate traffic growth and lead generation as well as increase impressions in search engine results pages and improve keyword rankings
- Content creation that supports key user journeys across the marketing funnel of our different website(s), including; pillar pages and sub topic pages, use case and feature pages, guides, blog posts as well as product tours and courses to help customer onboarding.
- Turn SEO insights, website analytics, persona research and customer feedback into content ideas that drive growth
- Identification of new opportunities for content creation and optimisation through competitor research, audience research and content gap analysis
- Optimisation of existing web content based upon keyword research, better alignment with search intent or user needs
- Help build relevant and authoritative links back to our website(s) through outreach, digital PR and content campaigns
- Establishing content partnerships with industry-specific influencers and advocates in order to serve content to our target customers
- Turning influencers into brand advocates - by getting organic mentions and product reviews from key individuals/publications in our space - serving as amplifiers for our content
- Educated to degree level (Preferably Marketing but open to all Business related Degrees)
- Digital media research, planning and implementation experience to include content marketing, digital PR and search/paid marketingMinimum of 2+ years’ experience to include the following:

- Writing for the web, with proven ability to wireframe and create accessible, readable content
- Using data and metrics to both define and optimise content
- Understanding of search engine optimisation (SEO)
- Experience delivering link building campaigns and executing on digital PR
- Understanding and interpretation of Google Analytics and Google Search Console

**Job Types**: Full-time, Permanent

**Salary**: £30,052.83-£35,352.40 per year

**Benefits**:

- Company events
- Company pension
- Gym membership

Schedule:

- 8 hour shift

Ability to commute/relocate:

- Antrim, BT41 2RU: reliably commute or plan to relocate before starting work (required)

**Education**:

- Bachelor's (preferred)

Work Location: Hybrid remote in Antrim, BT41 2RU

Reference ID: PD006