SEO & Paid Media Manager

2 days ago

Wirral, United Kingdom Reed Marketing & Creative Full time

This is a genuine opportunity to join a global B2C company based in the Merseyside, whose brands are recognisable everywhere in the market. They have experienced phenomenal growth over the past year and can offer an amazing work culture, job stability alongwith great company benefits. I’m looking for a SEO & Paid Media Manager who has a strong skillset in SEO & Paid media. As the SEM Manager, you will join an established marketing team that offers long term growth and development opportunities.

**Key responsibilities**
- Accountable for paid advertising and organic performance for core branded ecommerce websites and marketplace channels.
- Develop paid and organic channel strategies in line with short term & long term ecommerce objectives
- Manage and work directly with both paid media and organic marketing agencies, coordinating and prioritizing workloads accordingly.
- Develop paid and organic content communication plans - aligning with content strategy, keyword research, promotions, brand campaigns and seasonal opportunities & activity
- Develop paid creative asset briefs for key ad platforms, overseeing and feeding back on asset development, working directly with the Meyer creative team or agency
- Research and identify keyword, content & backlink program opportunities
- Develop paid search A/B test plans
- Manage a paid & organic marketing budget in excess of £1m
- Keep up to date of channel evolution & industry changes to ensure we can pivot strategies & tactics when needed
- Analyze and report to key stakeholders on-going paid and organic performance, leveraging insight to make proactive decisions.
- Work with & support our affiliate & PR agencies when SEO opportunities arise via this channels planned activity

**Key Skills**
- Solid experience managing SEO & paid marketing channels - Internal or agency role.
- Excellent understanding of paid search tools - Google ad words, Microsoft advertising and social advertising platforms
- Good understanding of SEO principles - Keyword research & analysis, backlinking analysis, website & marketplace audits and competitor analysis.
- Experience with key marketing software and tools - SEM Rush, Screaming Frog, Moz, Google Search Console, Google Analytics, Data Studio.
- Strong copywriting skills
- Experience managing & communicating with marketing agencies
- Experience managing large budgets
- Analytical and data driven with a proven ability to track, interpret and report on insight
- Strong attention to detail and ability to delivery work to a high standard
- Driven with a “can do” attitude with an ability to work both collaboratively within a team and autonomously

**Desirable Skills (not essential)**
- Experience with paid & organic marketplace marketing - AMS, Channel Advisor, Helium 10
- EMEA paid & organic marketing experience
- Use of project & task management tools - Asana, Trello, Jira etc.

**Benefits**
- Pension contribution up to 5%
- 24 days holiday plus bank holidays (Holiday buy scheme)
- Hybrid working pattern that is written into your contract (2 days office based minimum)
- Early finish on a Friday

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