Paid Media Executive

1 month ago

Wirral, United Kingdom Forward Role Recruitment Full time

Paid Media Executive – 4.5 day working week

Wirral – 3 days in office

Salary up to £30k DOE


Are you 6-24 months into your Paid Media / PPC career and are now looking to take your skillset to the next level in an award winning, in-house Retail brand? Desperate for that healthy balance of autonomy over your own accounts, yet unwavering support from a highly skilled, technical Paid Media Manager? How about playing an integral part in launching a completely business-evolving B2C arm of a business which has historically been B2B since it’s inception over a decade ago? Go on then, have a read on…


Forward Role are supporting an incredibly exciting organisation made up of multiple company Retail brands who are looking to completely reshape their internal Paid team as a result of the recent launch of their B2C mass market offering, and are now on the lookout for their first EVER Paid Media Executive to assist them in achieving their 3 year goal of becoming the Number 1 Brand in their field


Your day to day would look like:


  • Ownership and development of the overall paid media activations and day to day implementation of campaigns across: PPC, Shopping, Paid Social, Display and YouTube.
  • Optimising activity frequently to ensure campaign spending is kept on track
  • Analysing and optimising campaign performance across various platforms
  • Reporting on campaign performance and providing actionable insights to the wider marketing and ecommerce teams
  • Using large data sets to analyse and create optimisation plans
  • Working closely with third parties like Google and Facebook to drive opportunities and test new products
  • Working closely with the wider digital marketing team to present the performance of the paid media channels, bringing insights and ideas to the table to support wider activities
  • Use large data sets to analyse and create optimization plans
  • Collaborate with the digital design teams
  • Continually test new creative, audiences, bidding strategies, and customer journeys to meet KPIs.


Your skills & experience:


  • An absolute minimum of 6 months ‘hands on’ experience paid media campaigns – having both Paid Search & Paid Social would be highly desirable – either in house or agency experience considered
  • Experience using Google Analytics and paid platforms, such as Google and Facebook Ads, to review performance
  • Knowledge of tracking & tagging requirements/management
  • Able to think creatively to enhance campaign performance
  • A strong understanding of Google Ads and Analytics is required


What you will get in return for your skills & experience:


A highly competitive salary in exchange for a 4.5 day working week, you will be paid as though you work the full 5 days

Huge scope for professional development and progression – a small but lean, high performing paid team is at your daily disposal

Flexible, hybrid working model

State of the art, newly refurbished office to work from with free parking

Friendly, inclusive and vibrant social work environment

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