Social Media Executive

7 months ago

Wirral, United Kingdom Leasowe Castle Hotel Full time

**About Leasowe Castle Hotel**: Leasowe Castle Hotel, originally built in 1593 by Ferdinand, 5th Earl of Derby, is a historic gem nestled in the picturesque landscape. With walls one meter thick and a rich heritage spanning over 400 years, Leasowe Castle offers a unique and grand setting for guests and visitors.

**Role Overview**:As a Part-Time Social Media Executive, you will play a crucial role in enhancing Leasowe Castle Hotel’s online presence. Your responsibilities will include creating engaging content, managing social media channels, and fostering community engagement. This position offers the flexibility of remote work, with a weekly two-hour team meeting at the castle to catch up with team members and set the strategy.

**Responsibilities**:
**1. Content Creation**:

- Craft compelling and tailored content for social media platforms based on our social strategy and brand book (including TikTok, Instagram, and Facebook).
- Use a mix of written messages, images, videos, GIFs, and memes to resonate with the audience.
- Ensure content aligns with Leasowe Castle’s brand tone and resonates with its historic charm.

**2. Scheduling**:

- Develop and maintain a content calendar.
- Schedule posts strategically to optimise reach and engagement.
- Coordinate with product launches or announcements.

**3. Community Management**:

- Engage with followers, respond to comments, and answer direct messages.
- Foster positive interactions with the audience.
- Recognize and appreciate users who share content or tag the hotel’s accounts.

**4. Reporting and Analytics**:

- Monitor content performance metrics (impressions, reach, engagement, clicks).
- Compile regular reports to evaluate the effectiveness of social media strategies.
- Provide valuable insights to inform future campaigns and adjustments.

**Requirements**:

- Familiarity with TikTok, Instagram, and Facebook.
- Excellent written communication skills.
- Ability to work independently and collaboratively.
- Passion for storytelling and creativity.

**Working Hours**:

- Part-time (expected hours: 16-20 hours per week).
- Remote work with a weekly 2-hour team meeting at Leasowe Castle Hotel.

**Application Process**:
Join our team and contribute to preserving the magic of Leasowe Castle Hotel in the digital world

**Job Type**: Part-time

Pay: £13.50-£14.50 per hour

Expected hours: 16 per week

**Benefits**:

- Discounted or free food
- Employee discount
- On-site parking

**Education**:

- Certificate of Higher Education (preferred)

**Experience**:

- Social media marketing: 1 year (required)
- social media: 1 year (required)

Work Location: Hybrid remote in Wirral

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