Paid Search Account Director

1 day ago

Southwark, United Kingdom NTRINSIC CONSULTING EUROPE LIMITED Full time

Our client is looking for a Paid Search Account Director to work within the Performance team and will be responsible for client relationship building and service delivery. As an Account Director, you are responsible for ensuring that you really understandyour client's needs and deliver an excellent service.

Outcomes:

- Responsible for accounts profitability
- Team growth and development
- That the team deliver weekly client meetings and reports
- Proactively inform team of industry updates

Measures of Success:

- ClientsKPI’s and targets met on a weekly and monthly basis
- Build strong relationship with senior client point of contact
- Manage teams output successfully and efficiently
- Retain and identify clients that are cost efficient

**Responsibilities**:

- Lead strategy and supervise delivery of Shopping and PPC campaigns across all search and retargeting networks.
- Ensure that all PPC activity is optimised, including bid management, copywriting and competitor benchmarking
- Be accountable for the day to day activities of several PPC Managers and Execs across your client portfolio. Manage and develop this team within scope and fees.
- Understand our clients’ businesses, their brands and their customers and ensure the team does too.
- Know your clients’ objectives and business results, both macro and micro. You should be aware of corporate issues, as well as knowing the campaign results inside out.
- Present our performance to senior client audiences and secure ongoing buy-in to our work.
- Propose innovative approaches and test campaigns to clients with logical arguments and measurement strategies - always be looking to take their business and competitiveness forwards.
- Drive yourself and the team to be one step ahead of your clients - generating a culture of pro-activity and a feeling that the agency is a centre of excellence - both business partners and specialists in our fields.
- Manage and inspire team of account managers and account executives to deliver effective results for clients.
- Developing a long-term relationship with your client and identifying opportunities to grow the account
- Finding innovative ways to improve processes and increase efficiency and productivity
- Work with other agency teams such as paid social and programmatic to integrate strategy and find new ways to work together

Behaviours:

- Excellent attention to detail
- Good time management against competing demand
- An analytical and curiosity driven approach to digital marketing
- Demonstrates ownership
- Honest and trustworthy
- Respectful and inclusive
- Determined and ambitious
- Curious and wants to learn
- Makes work fun
- Will challenge and ask difficult questions
- Committed
- Takes pride in their work
- Approachable and friendly

**Requirements**:

- Able to develop paid search strategy from scratch to achieve the client objectives, encompassing search, shopping and remarketing at a minimum
- Minimum 6 years’ experience working within Paid Search and Shopping, and experience managing clients with monthly budgets in excess of £100k.
- at least 2 years managing a team
- Used to working with large data sets and utilising audiences, customer match, analytics and demographic profiling to inform and enrich search strategies.
- Google Shopping optimisation and Feed Analysis in Merchant Centre
- High levels of client management skills, including empathy and the gravitas to influence at the highest level
- Organised, disciplined and a strong communicator
- The ability to explain complex technical issues to clients and juniors, and to pass your expertise on to your team
- Understanding of the interplay between search and social.
- Retail client experience highly desirable
- Google Partner Qualifications for Search, Shopping and Analytics

Additional Experience:

- Working with Google Scripts to automate campaign optimisation strategies
- Google Product Feed and Merchant Centre optimisation
- Experience working with large scale bid management platforms, ideally Doubleclick.

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