PPC Account Manager
1 day ago
Global Interactive Marketing Online (GIMO) specialise in all aspects of online marketing, website and online games creation in the iGaming, Sports Betting, Poker and Casino industries.
Gimo works in close partnership with leading global gaming brands such as NetBet, 777, and betFIRST
Due to the growing demand for our services, we are recruiting a **"PPC Account Manager"** to join our rapidly expanding workforce on a full-time / permanent basis.
**Main Duties and responsibilities**:
- Key Metrics for the role will be delivery of KPI Targets with a goal of optimising the campaigns based on ROI.
- Work with Head of Paid Search and the Digital Director in building successful PPC strategies, making sure they fall in line with the overall company’s and the wider Digital Marketing objectives.
- Daily account management and ownership of some of our core PPC accounts (multiple markets). Platforms include Google Ads, YouTube, Bing among a few others
- Create and provide campaign performance reports and ensure they are shared and communicated to the relevant stakeholders, with detailed insights.
- Manage and maintain updates for large keyword lists and provide creative ad copy suggestions.
- A/B testing of Ad Copies and Landing Pages with an aim to get statistically significant results.
- Work closely with the local marketing teams and country managers to align PPC strategies and to get their insights.
- Generate daily, weekly and monthly reports for important metrics including tracking goals and revenue among others.
- Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out any key areas of importance in accordance with company goals.
- Interact and communicate with the wider Acquisition teams to ensure alignment on projects and to make sure everyone is up to date on progress.
- Stay at the forefront of industry trends, both in terms of Digital Marketing as well as iGaming/Sport
**Key Skills/Experience**:
- Passionate about digital marketing, specifically Paid Search
- A team player
- Strong hands-on PPC Experience, minimum 2 year
- Google Ads certified professional
- Excellent numerical and analytical skills with an ability to interpret and present data to senior executives.
- Reasonable understanding of SEO to understand how it aligns with PPC
- Good working knowledge of Google Analytics
- Advanced Excel skills, word and PowerPoint skills
- Exceptional attention to details and performance driven
- Familiar with Display remarketing campaigns.
- Familiar with Bid optimisation tools, knowledge of DoubleClick will be a bonus.
- Managed medium to large-sized PPC budgets of at least 50k/month.
**Desirable Skills**:
- Can understand/speak French, Dutch, Italian, Spanish, German
- Passion for Sport, would be helpful
- Experience in gambling/gaming industry is a plus
**GIMO Benefits**:
- Workplace contribution Pension Scheme
- Flexible working
- Pizza Friday for Employees
- Staff Engagement Days
- Health and Wellbeing Activities
- Free tickets to events (Football and other social events)
More benefits are available and will be explained at Job offering stage.
You must already have the right to work in the UK or EU and provide Right to Remain or Visa in proof of this.
Established in 2006 are based in the Waterloo/Southwark area with circa 200 employees working for us in London, and an additional 450 employees working globally as part of the group. Focussing on mobile and online Poker, Casino, and Sports Betting productsin major European and Asian markets. We have a very multicultural team here at GIMO with employees specialising in all aspects of Marketing, Affiliation Marketing, Development, Web Design, Content, Analysis, Software Development and Customer Service.
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