Customer Marketing Executive

2 weeks ago

London, United Kingdom LexisNexis Risk Solutions Group Full time

**Customer Marketing Executive, EMEA - ICIS, Bishopsgate, London (Hybrid)**

ICIS connects data, markets, and customers to create a comprehensive, trusted view of the global commodities markets. For our customers, the intelligence we provide is empowering, which as a result influences thousands of decisions across supply chains every single day. Our customers look to us to help them to make sense of market complexity and to partner with them to identify future opportunities wherever they may be in the world. Our culture empowers our people, giving them the confidence and inspiration, they need to achieve their aspirations, thrive on innovation, and explore more.

We have an exciting new opportunity for a high performing marketing executive to join our diverse and talented marketing community at ICIS, and to play a key role in supporting the business to achieve its commercial ambitions. The EMEA Marketing Executive will report into the Head of Marketing for EMEA and is responsible for elevating our approach to Customer Marketing, with the aim of driving strong customer relationships to achieve an uplift in lifetime customer value.

We are looking for an exceptional marketing professional and passionate advocate for customer-centric commercial marketing. The successful applicant will have expertise in customer marketing and a proven track-record of driving strong customer engagement, renewal and upsell rates within customer groups.

**The Customer Marketing Executive will**:

- Support in defining and shaping the end-to-end customer marketing strategy for ICIS in EMEA with a specific focus on driving lifetime customer value through strong customer relationships and engagement, renewal and upsell rates
- Ensure the regional customer marketing approach is underpinned by value creation for customers, contributing commercially to our growth drivers
- Work closely with the local customer account management team team to understand and support regional priorities
- Optimise execution across the customer life cycle and ensure delivery of activities to meet and exceed expectations
- Work collaboratively across our global marketing teams including Brand, Content, UX, Communications & PR, Marketing Strategy, Customer Insight and Analysis teams
- Contribute to the ICIS marketing high-performance culture by driving excellence across customer marketing implementation, adopting a growth mindset
- Measurement of customer marketing activities - demonstrating impact through data and meaningful insights, ensure all marketing activities are monitored and measured for their effectiveness. Implementation of learnings into future activities and plans.
- Understand the audience - competition, market size (segmentation) and opportunity

**Experience and skill sets**:

- Regional EMEA B2B marketing experience
- Demonstrable experience in customer marketing that positively impacts engagement, customer growth and revenue contribution
- Strong commercial acumen and with a track record of delivering commercial success
- Proactive, data-led, results oriented, and delivery focused, with the ability to balance multiple projects
- Outstanding communicator and collaborator
- Excellent relationship building skills, able to collaborate within cross-functional teams
- Proven ability to be a growth-orientated mindset
- Comprehensive digital skillset underpinned by data literacy
- Practical experience of CRM and MAP systems such as Salesforce and Eloqua
- Excellent written skills with the ability to shape compelling marketing copy
- Creative flair and a curious, ambitious mindset

Pay: £35,000.00-£40,000.00 per year

**Benefits**:

- Company pension
- Cycle to work scheme
- Flexitime
- Private dental insurance
- Private medical insurance
- Referral programme
- Work from home

Schedule:

- Flexitime
- Monday to Friday

Work Location: In person

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