Marketing Executive

1 month ago

London, United Kingdom RICS Full time

This role sits within the Global Marketing Team at RICS and plays a pivotal role in planning and executing comprehensive marketing strategies that encompass membership acquisition/retention marketing, product marketing and brand marketing. The primary focus is on driving business growth, generating leads and promoting RICS’ key themes and brand messaging. The Marketing Executive will develop, implement, analyse, and report on individual marketing campaigns with an emphasis on engagement, membership growth and revenue generation.

**Key Achievements & Responsibilities**
- Key Responsibilities
- Collaborate with the wider marketing team to contribute to the development of the annual marketing plan
- Create customer journeys through integrated activities that encompass membership retention, acquisition marketing, product marketing, and brand marketing
- Develop and execute integrated marketing plans, leveraging data and insights, and regularly measure and report campaign performance to the marketing team and relevant stakeholders
- Responsible for developing content-based marketing activities to support growth and nurture
- Create and execute demand generation and awareness campaigns - leading on content development and distribution
- Promote RICS’ core activities and on a global and regional scale
- Ensure that individual marketing campaigns and messaging align with RICS brand guidelines
- Responsible for developing, implementing, analysing and reporting on individual marketing campaigns
- Collaborate with cross-functional teams to achieve marketing objectives
- Proactively manage the marketing funnel including lead nurture/re-nurture and lead scoring
- Support on additional ad hoc projects (as required) to support the overall marketing teams’ objectives

Expected Outcomes
- Achievement of objectives to deliver leads and/or financial targets
- Campaign performance including quality and timely delivery
- Consistently demonstrate RICS behaviours and values

**Experience Required**
- Minimum of 3 years broad marketing experience, with demonstrable digital skills
- Proven experience in developing and executing omni-channel marketing campaigns for a B2B or B2C audience
- Solid track record of developing and implementing marketing plans
- Excellent copywriting and proofreading skills
- Proficiency in digital analytics and key performance indicators (KPIs) and an ability to report on campaign activity and present results and recommendations
- Customer-focused with excellent stakeholder management skills and the ability to build strong internal relationships
- Self-motivated, able to manage tasks independently, prioritise effectively, and meet stakeholder expectations
- Strong attention to detail and exceptional communication skills
- Proactive and solution-oriented attitude - a self-starter who can drive projects forward
- Familiarity or experience in the built and natural environment and/or professional services/membership body is a plus

**Additional Information**
- Who Are We?
As a globally recognised professional body, everything we do is designed to effect positive change in the built and natural environments.
Through our respected global standards, leading professional progression and our trusted data and insight, we promote and enforce the highest professional standards in the development and management of land, real estate, construction and infrastructure. Our work with others provides a foundation for confident markets, pioneers better places to live and work and is a force for positive social impact.
With over 134,000 highly qualified trainees and professionals, and offices in every significant financial market, we are ideally placed to influence policy and embed our standards within local marketplaces in order to protect consumers and businesses. In doing so, we can innovate and progress the development of spaces and places so they are fit for future generations, in addition to the challenges faced in the present.

**Benefits**:

- Hybrid Working (typically 60% office based)
- Private Medical Insurance
- Income protection
- Life assurance
- Aviva Group Personal Pension (matched to 9%)

Please make sure you have the correct right to work in the country the role resides in.

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