Marketing Executive

2 weeks ago


London, United Kingdom Blue Legal Full time

A leading intellectual property firm is seeking a Marketing Executive to join their team in their London/Birmingham office. The role will support the Marketing & Business Development Manager with the timely delivery of marketing related projects and communications.

**The Responsibilities**:

- Assist the Marketing & BD Manager to develop the annual marketing plan including Events, Digital Marketing and PR
- Lead the management and development of the CRM marketing database (InterAction), reviewing ongoing processes, and cleansing the database
- Manage the development of the company website, to raise Google rankings via SEO and content
- Take ownership of the department’s intranet pages, update content as required
- Reporting of campaign outcomes and events to evaluate effectiveness of marketing projects
- Assist with formatting professional documents for presentations and pitches for Fee Earners, as required
- Previous experience working in professional services or IP firm
- Possess a relevant marketing qualification or working towards a CIM qualification
- Strong working knowledge of CRM system management
- In-depth understanding of websites and CMS

Blue Legal offers the services of an employment agency for permanent work and an employment business for temporary work.


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