Marketing Manager

4 days ago


Ware, United Kingdom Room At The Top Recruitment Full time

**Marketing Manager**

Our client based just outside Ware has an opportunity for an experienced Marketing Manager to spearhead the Marketing with the organisation, reporting directly into the Sales & Marketing Director and included in the Leadership Team. This is an exciting rolethat provides a unique opportunity to develop, define and implement a fully integrated marketing strategy.

A key role in the Marketing department. The purpose of the role is to provide overall support to the Marketing Director in line with the marketing strategy and budget, including marketing communications, branding, advertising, trade shows, online, promotionalitems and various other marketing activities ensuring all 7 channels to market are being utilized to their maximum potential.

**Objectives**
- Market Plan deadlines hit
- Increase in Sales from Mass Mail accounts
- Increase in overall Sales

**Role and responsibilities**
- Work with Marketing Director to establish marketing KPI’s and report on monthly
- Maintain image library, including arranging and conducting photography sessions when necessary and act as main contact for image requests for clients, suppliers and colleagues.
- Supporting Sales Team with one off marketing requirements (bespoke brochures, PPP, websites, presentation packs)
- Research and establish a viable customer loyalty scheme

**DATABASE MANAGEMENT**
- Ringing database to check details
- Organising of database according to market sector/product focus to increase marketing focus and allow for bespoke campaigns to specific sectors
- Arrange purchase of new databases

**WEBSITE CONTENT MANAGEMENT**
- Updating of images and tet on website
- Copywriting for website
- Maximising functionality of new website
- Management of PPC and SEO campaigns
- Monitor web presence on major search engines
- Assisting in any web development project

**MAIN /BESPOKE CATALOGUES**
- Planning and catalogue production schedule
- Proof reading of final copy
- Obtaining print quotes and liaising with printers
- Work with our in house designer on design of catalogues and bespoke speads.
- Content writing where required
- Liaising with mailing house as to best method of dispatch and relevant databases

**MASS MAIL CATALOGUE**

Provision of database to Mailing house.

Arrange catalogue dispatch with mailing house

Planning and catalogue production schedule

Proof reading of final copy

Obtaining print quotes and liaising with printers

Content writing where required

Liaising with mailing house as to best method of despatch and relevant databases

**E-SHOTS**
- Sending out of bi-monthly offers and product info sheets
- New product launches
- Industry/sector specific product promotions
- Develop campaign for weekly touch point with clients

**EVENTS**
- Assist with organizing of company events including stand design, literature, logistics etc.
- Attend and professionally represent the company at events as required.

**CORPORATE GIFTS/MARKETING MATERIAL**
- Assist in the selection and purchasing of Corporate gifts

**BRAND MANAGEMENT**
- Management of Brand to ensure congruity and consistency across all customer touch points
- Management of sub brands
- Assisting and overseeing product branding/rebranding to ensure consistency across a range

**DIGITAL**
- To assist in the overseeing and steering of an external digital marketing agency to deliver an ongoing successful digital marketing campaign

**MARKET RESEARCH**

1 Conducting Market Research projects

**SKILLS, EXPERIENCE AND QUALIFICATIONS**:

- Qualifications in Marketing and Communications
- Experience in Brand Management and Communication
- Over 5 years’ experience in Marketing
- CRM knowledge
- Previous experience of Computer Systems, Excel databases and CMS system
- Preference for marketing qualification e.g., CIM
- Strategic thinker with a high level of commercial and business acumen
- Excellent communicator and influencer with strong presentation skills / attention to detail
- Strong problem-solving, negotiation and analytical skills
- A natural aptitude for planning and organisation within the ability to manage multiple projects
- High level of professionalism
- Creative and forward-thinking
- Desirable - user of editing suites/adobe packages
- Excellent writing and communication skills


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