Senior Social Media Executive

Company Description

At Frasers Group we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, GAME, I SAW IT FIRST and Missguided.

**Job Description**:
Working across two of our fashion brands - I SAW IT FIRST and Missguided, duties will include but not limited to:

- Management and planning of organic social media content including writing engaging copy, planning, and executing video content.
- Working alongside the marketing team, creative team, and influencer team to ensure relevant social shoots are scheduled to generate social assets.
- Grow engagement, following and communities across all social media platforms.
- Work with TikTok influencers and YouTubers on an ongoing basis to create content and build brand awareness; actively sourcing out new PR and influencer contacts and opportunities (working alongside the influencer team on this).
- Assisting the Social team on overseeing content strategy and end-to-end execution.
- Creating weekly and monthly reports using analytics tools to report on growth performance, reach and engagement to install a ‘social-first’ mentality within the team.
- Keep on top of competitor activity and trends within related industries.
- A key focus of this role will be content, from strategy through to production and ability to analyse ROI of campaigns to improve content moving forward.

**Qualifications**:

- Passionate about social first marketing and execution
- Proven track record of successful content and social marketing
- Strong knowledge and understanding of social networks, platforms and communities
- Results driven and goal orientated to generate successful metrics across all platforms
- Strong relationship builder with ability to share insight with senior stakeholders
- Excellent organisation and communication skills.
- Collaborative work and ability to own social channel strategy.
- Support marketing, influencer and creative team when needed.
- Ability to multi-task and manage a variety of projects simultaneously.
- Strong copywriting skills and creative content skills
- 3 years’ experience is desirable
- Bonus: using ADOBE, video editing skills.

Additional Information

An opportunity like this at Frasers Group is for the fearless. The potential is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:

- Think without limits and take the team with you
- Own it and back it
- Be relevant to people, partners and the planet