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Creative Digital Producer

4 months ago

Birmingham, United Kingdom Midlands Arts Centre Full time

**Purpose of the Post**

The purpose of this role is to produce high quality original digital content across MAC’s activities by:

- Promoting all facets of MAC’s programme by leading on a range of creative content.
- Expanding our digital reach to a wide range of audiences, customers, and artists.
- Producing new types of content with a fresh, contemporary connection to MAC’s artistic programme across exhibitions, music, theatre, cinema and learning and participation and community/outreach work
- Supporting the corporate and commercial activities.

The post will sit within the Marketing and Communications Team, though working closely with the CEO/Artistic Director, Arts Team, Head of Development and Head of IT.

**Key Responsibilities**

**Create content**:

- Work across various teams to develop and coordinate use of digital technology.
- Work with technical staff, and external contactors to produce video content to support MAC’s artistic programmes.
- Contribute towards programming meetings to digitally amplify the profile of MAC’s artistic programme and audience experience e.g., through documentation of exhibitions, filmed interviews, downloadable resources, live online screenings, social media content and events.
- Develop and produce regular digital content to support MAC’s audience development and engagement strategies, to widen reach and understanding of MAC’s offer among its diverse audiences.
- Work with commercial and catering teams to assist in event video promotion and up-selling opportunities, as well as targeted digital marketing for hires, catering, and retail.
- Create unique content to support the Head of Development in relation to fundraising campaigns, memberships, and legacies.
- Liaise with partners to produce and disseminate digital content.
- Ensure the consistent presentation of material in accordance with MAC’s house style and brand guidelines.
- Ensure that digital content is presented to a high standard and tailored to appeal to specific audience groups and participants where relevant.
- Develop relevant up-to-date content about MAC’s artistic and commercial programme, that is to be shared throughout screens in the building and cinema and manage this content system for this.

**Administration**:

- Ensure high quality digital accessibility for all MACs digital products e.g., websites, video content and other digital tools and technologies are accessible.
- Develop strategies for tracking and monitoring the reach/impact of digital content for regular evaluation and reporting purposes and to inform future strategy.
- Deliver within budget and to agreed targets and timescales.
- Operate in accordance with MAC’s employment, Health and Safety, Safeguarding GDPR, Equal Opportunities and other practices, policies, and procedures.
- Ensure that all digital projects meet the highest standards in cybersecurity and GDPR Compliance.
- Carry out any other duties commensurate with the job role.

**Person Specification**

A person specification describes the areas of knowledge, skills and experience a person should possess to take up the post.

**Essential**
- Strong experience of digital project management, including managing deadlines, resources, people and budgets in an environment of competing priorities.
- Experience of developing/ producing digital content for public spaces and audiences.
- Understanding of accessibility compliance.
- Technically competent and computer literate with a willingness to learn new skills and understanding a variety of software, including Microsoft Windows, Office 365, Adobe CC (Including Premiere Pro, Photoshop, After Effects).
- Excellent understanding of online platforms and tools, YouTube and social media accounts, spiffily Around Website digital content creation and editing.
- Ability to demonstrate creative flair and aptitude for content creation and editing.
- Awareness of current and emerging digital platforms.
- Excellent attention to detail in all aspects of work.
- Strong time-management skills with an ability to plan strategically, anticipate requirements, and to manage competing priorities successfully and to work to tight deadlines.
- Media production skills include photography and videography work, photo and video editing, including live streaming and graphic design.
- Experience in data analysis and reporting.
- Have a commitment to continuing professional development and improving their professional practice.
- Be committed to an equal opportunities policy for MAC.

**Desirable**
- Experience of working within a cultural organisation or environment.
- Experience in implementation of Cyber Security of data protection best practise.
- Experience delivering online learning.
- Knowledge of Digital Signage Systems.

**Equal Opportunities & Diversity**

All staff are expected to further, promote, and ensure the implementation of, the Equality and Diversity policies of MAC.

**Note**

This job description outlines the principal res