Membership Development Lead
3 weeks ago
Membership Development Lead is to co-ordinate and drive membership retention and growth. You will synthesise knowledge and insight on RCOT membership, from their data and activities to ensure that they provide a compelling membership offer that meets theneeds of their members.
**Client Details**
RCOT's Movement Building and Membership Directorate is all about providing fantastic experience, interactions, and services to their members. They are focused on their members and member growth. Their team works to understand, support and activate theirmembership, to bring the profession together into a powerful movement for change across the UK. RCOT's aim is to inspire their members, build communities and support members to be as effective as possible, individually, and collectively.The Membership DevelopmentLead functions in a leadership role in the Insights and Engagement team that helps the directorate meet its goal to increase member retention and growth by better understanding their membership.
**Description**
This role takes full ownership of the success of the membership offering, making sure the member offer contains the right products and services based on insight from engagement with members
Critically analyse their membership offer and services to identify opportunities to enhance membership value and increase their service offering.
Work with the Head of Member Insights and Engagement to develop Member Growth and Retention strategies and take responsibility for turning these into detailed integrated plans with clear targeting, success measures, data capture and analysis and audiencesegmentations
Works with the CRM team to produce meaningful data on their members
Utilises intelligence from the insights team, to identify and lead on initiatives to promote membership, e.g. to communities currently under-represented within membership
Oversee the development and delivery of effective member welcome activity for new members
Working with member insights colleagues to seek opportunities to continually improve and develop a compelling membership
Work with the Brand and Marketing team to enhance the member journey and touchpoints
Supporting Head of Engagement & Insight to conduct membership reviews, pulse surveys
Responsible for development and running member surveys, analysis, utilisation and dissemination of intelligence gathered.
Working with the Membership Engagement team in the analysis of member insights and feedback to understand what members value to create a compelling member offer
**Profile**
Extensive experience in membership recruitment and retention with in membership organisations and professional associations.
Enthusiastic about all things related to CRM, have the ability to analyse data and be highly developed in written and verbal communication skills that include presentation and report-writing skills
Demonstratable project management experience in similar environment
Solutions-driven and practical ability to create or adapt commercial strategies to suit the situation
Confident and proficient in using digital technologies to work collaboratively and productively in a hybrid working model, championing and promoting new ways of working
**Job Offer**
Rewards and benefits are just one part of the reason RCOT is a great place to work. They offer significant benefits, including private healthcare, Christmas closure and an Employee Assistance Programme. In addition, they offer a hybrid working model whichoffers a blend of home and office-based working.
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