Senior Marketing Executive
4 days ago
**Senior Marketing Executive**
**Warwick (Hybrid) - Full Time - Permanent**
Are you looking for your next challenge? Baxi is a leading provider of environmentally friendly and efficient heating solutions across a range of leading domestic and commercial brands. We have over 150 years of experience, pride ourselves on our values and strive for earning lifetime loyalty with our customers.
An exciting vacancy has arisen within our Marketing team for a **Senior Marketing Executive** to join. The main purpose of this role is to be responsible for the development, implementation and measurement of integrated marketing campaigns to promote our products and services and an actionable communication and promotion roadmap for Baxi Works - our Installer loyalty programme, maximizing the value from the platform to the business and our installers.
As a **Senior Marketing Executive,** you will:
- Plan, develop, implement and measure marketing activities and communications targeting B2B audiences (Installers, specifiers, contractors, merchants, commercial end users, property developers and public sector) in line with brand guidelines, that are data and insight driven to meet customer needs. Activities include direct marketing, PR, content marketing, social media, digital marketing, sales collateral, advertising, events, telemarketing, videos and research, in line with marketing plans.
- Report and share results of marketing campaigns, translating these into actionable insights, incorporating learnings and making recommendations for future activity.
- Own and drive communications plan for Baxi Works, including
- Delivery of monthly newsletter and content strategy
- Development and implementation of automation roadmap for Baxi Works to drive installer behaviour and encourage upward tier movement
- Regular audits and update of Baxi Works website, ensuring content is accurate.
- Planning communication approach for platform improvements
- Work with our Key Account Team to plan, develop and implement a calendar of merchant marketing activities to drive brand awareness, acquisition and loyalty.
- Lead competitor monitoring for installer audiences - monitoring and reporting on competitor activity.
- Support the Market Manager in leading and delivering agreed activities in line with annual marketing plans and business objectives.
- Ensure marketing activity is accurate and consistent with technical, legal and corporate policies and ensure communications meet GDRP requirements.
- Be responsible for the administration of budgets in line with company policies and procedures, monitoring of spend, invoice matching and accruals.
**Knowledge, Skills & Experience Required**:
- Proven experience within a marketing role.
- An excellent communicator, extremely organised with an excellent eye for detail.
- A self-motivated individual, capable of working within both a team and individually
- Good project management, planning and organisational skills
- Confident in dealing with a variety of stakeholders from across the business, as well as working with external agencies.
- Good analytical skills and strong numeric skills.
- An understanding of the importance of targeted and tailored marketing planning and the value of effective campaign performance and adherence to brand guidelines and legal requirements eg: GDPR
- Should hold a business studies qualification or a recognised professional marketing qualification.
We offer a competitive salary alongside 25 days holiday per annum not including UK bank holidays. We also offer a contributory pension and sick pay schemes, staff discounts and more.
Does this sound like you? Then we would love to hear from you
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status.
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