Digital Analytics Implementation Consultant

2 weeks ago

Reading, United Kingdom Project People Full time

**Digital Analytics Implementation Consultant**

**perm**

We're a diverse and inclusive bunch, and it's important you can feel you belong here. We value everybody for who they are and what they bring to the table, supporting one another as we continue to deliver for our customers. Where possible we're committed to flexible working and supporting our employees to have the right work life balance.

This is a Hybrid working opportunity where you will operate from Home and our Reading office with a balance of home and office based working.

JOB CONTEXT

The Digital Channel team uses data and insight to improve our digital sales and service experiences. Specifically, the team delivers analyses and A, B test experiments where the objective is to influence one or more of the following:

- Increase volume and quality of sales online.
2. Increase the usage and quality of self-serve and self-help online.

**Responsibilities**:

- Collaborate with multiple development teams, onshore and offshore to engineer and manage a digital data layer across our estate that follows best practices
- Create, manage, and enforce digital analytics tagging standards to ensure robust and consistent data is captured for analysis
- Develop custom solutions using JavaScript within Adobe Launch for tracking user behavior with Adobe Analytics by manipulating data from JavaScript objects, HTML markup, URLs, and Cookies
- Test and validate the implementation of Adobe Analytics tagging changes throughout the development lifecycle
- Educate testing teams on the tools and methods to validate digital analytics tagging effectively
- Manage Adobe Analytics configurations including variables, classifications, and processing rules
- Support Digital Data Manager in the coordination of the roadmap for Digital Analytics across Three UK
- Assist the Digital Marketing team with managing on-site remarketing tags utilizing Adobe Launch
- Build strong relationships with the end users of digital data and analytics, contributing to the Digital Analytics community across the breadth of the digital estate.
- Foster curiosity, creativity and innovative thinking among team members to look externally, challenge assumptions, and promote excellence in a results-driven culture

Experience

Advanced knowledge of Web Analytics Implementation best practice, and hands-on practical experience managing complex implementations.
- Excellent knowledge of Tag Management Systems, specifically Adobe Launch.
- Firm understanding and experience on how to establish and maintain Digital data layer across entire estate.
- Knowledge and experience of Adobe analytics and Adobe Target integration using A4T.
- Knowledge and experience of third party tag integration and management.
- Knowledge and experience of CRM data ingestion into Adobe Analytics.
- Experience of using analytical tools such as Power BI, Tableau, Python, SAC, and R.
- Skills in Data Management and Integration, Data Quality and Governance, Reporting design, Business Intelligence, Data Architecture.
- Excellent stakeholder management experience, including management of client relationships (internal and customer facing) and third-party vendors.
- Passionate about digital and making insight driven change.
- Knowledge and experience of Telco market, preferable.
- Bachelor's Degree with field of study in Marketing, Economics, Statistics, Computer Science, Engineering, Information Systems or related field, preferable.

Project People is acting as an Employment Agency in relation to this vacancy.

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