Head of Biddable

2 weeks ago


London, United Kingdom Appcastenterprise Full time

**The Role**:
As Head of Biddable & Performance you will take full ownership of our global biddable initiatives. Leading the paid search, paid social, and programmatic teams, you will design market-specific strategies, deliver effective and innovative campaigns to drivegrowth. You will also work cross-functionally with other departments (broader digital, trade, global marketing, and advocacy) to drive product revenue, customer acquisition, and brand love. Crucially, you will work closely with our creative team to deliverbest-in-class assets and formats suitable for various biddable environments.

As a cross-channel leader, you will be a key player in driving various KPIs, including but not limited to revenue and brand awareness. You will cater for the consumer journey holistically, drive synergies across media, and ensure our performance is greaterthan the sum of its (channel) parts.

As the team’s lead, you will also coach and develop your team members, help bring the best out of every individual to deliver high performance, while ensuring team cohesion.

Operating in a hyper-growth environment, the role is fast-paced, dynamic, multi-tasking, and entrepreneurial. This role is perfect for someone who is an expert in the biddable/ performance space with proven record in leadership and management in high-growth,high-performance businesses.

**Role Accountabilities**:

- Manage, coach, and develop the Paid Search, Paid Social, and Programmatic teams.
- Lead channel forecasting, budget management, and be accountable for channels P&L.
- Work closely with channel leads to drive weekly trade targets and continuous improvements.
- Proactively source innovation and growth opportunities, from the adoption of relevant alphas/ betas to onboarding of new platforms/ partners.
- Work closely with Data Science team to define, evolve, and deliver our Scientific Marketing vision, including but not limited to MMM/ MTA informed channels/ budgets decision-making.
- Work closely with Global Brand Marketing team, and in-house Creative Agency to create best in class digital assets across channels.
- Represent Performance Marketing team in campaign and creative forums, and proactively shape campaigns for NPD/ Core products, Tech, Seasonal, and Purpose-led moments.
- Collaborate with Global Organic Social, and Global Advocacy teams to create innovative viral campaigns to drive product sales, brand awareness, and brand advocacy.
- Lead and support channel leads in the negotiation of strategic Joint Business Plans (JBPs) with big tech (e.g. Google, Meta, TikTok).
- Collaborate with cross-functional teams to drive 1st party data growth, contribute to audience segmentation and activation efforts.
- Support the sourcing, screening, and onboarding of relevant Martech/ Ad Tech stack.
- Help accelerate our learning agenda in the Convergent TV space.
- Support Local Marketing teams with awareness-consideration digital media buying for their respective regions.
- Support cross-functional teams to drive boundary-stretching, and future-looking initiatives.
- Keep abreast of trends, innovation, best practice, put them into operation, and help educate the wider team regarding these latest developments.
- Monitor competitors and keep pace with changing consumer behaviour and macro-dynamics.
- Help foster a data-driven, best-practice led, high-performance culture.

**Reporting Relationships**:
You will report to the Director of Performance Media & SEO, while line managing three channel leads (Paid Search, Paid Social, and Programmatic) and their respective teams.

**Requirements** **Key Selection Criteria**:

- 10 Years’ experience in biddable media/ performance marketing, with a minimum of 4 years’ experience in managing a mid to large size team.
- Proven record in multi-million budget, strategy, and stakeholders management.
- Proven record impacting all parts of the consumer journey, driving direct response, and other mid-up funnel metrics, e.g. consideration, awareness.
- Fluency in and sensitivity to financial metrics and P&L.
- Up-to-date hands-on experience across all biddable channels would be a strong bonus.
- Strong experience in Google Analytics and/or other analytics platforms.
- Excellent analytical skills, with the ability to connect disparate data to derive meaningful and testable hypotheses, and drive improvements.
- Experience in managing the creative/ content briefing process.
- Experience collaborating with data science team in areas such as, Marketing Mix Modelling (MMM) and Multi-Touch Attribution (MTA).
- Experience in 1st party data strategy and execution would be a strong bonus.
- Experience in DTC brands in beauty, luxury sectors, and/or high-growth businesses would be a strong bonus.
- A flexible self-starter with a can-do attitude, willing to go the extra mile to deliver results.
- Excellent communication/ presentation skills, and the ability to translate complex channel level observations into actionable insights.
- A business leader who can work independently and collaboratively with various stakeholders internally and externally.
- A supportive and sympathetic manager who are in tune with his/her team.
- Ability to perform under pressure, tolerance for ambiguity, and readiness to adapt to changing priorities dynamically.

**About the Charlotte Tilbury Brand**

Charlotte Tilbury understands the power of beauty like no-one else. With over 25 years at the forefront of the makeup industry working with the world’s A-list models, celebrities and designers, Charlotte has poured her best-kept secrets into an edited but‘all you need’ skincare, make-up and fragrance collection.

She knows more than anyone that when you look good, you feel good and project confidence. You carry yourself differently and, in turn, the world reacts to you in a different way. At the age of thirteen, Charlotte personally discovered the transformativepower of makeup. Since then, she has been helping others - starting with her school friends, to the most discerning women around the world today - look their most beautiful.

Charlotte believes that beauty is not an exclusive club and makeup is everyone’s secret weapon Charlotte has created an uncompromising collection for everyone who are as likely to do their makeup on the run with a mobile phone in hand as they are to sit downat a vanity table. She has decoded her expertise i


  • Head of Biddable

    3 weeks ago


    London, United Kingdom Aspire Full time

    Are you looking for a new role in Paid Media for a global digital performance agency that provides Media, Technology, and Creative Services to blue-chip and SME clients? There is no big ego's in the agency, culture and staff well-being mean everything tothis agency! As the Head of Biddable, you will be responsible for the leadership of the Biddable division...


  • London, United Kingdom Tribal Tech - The Digital, Data & AI Specialists Full time

    Biddable Executive - £32K - Retail / Charity / Ecommerce / Entertainment The Biddable Account Executive delivers market-leading campaign activation, execution and performance analysis for Paid Social and Search Campaigns. This role runs various campaigns, with an initial focus on reporting and optimisation working across various paid search media...

  • PPC Account Manager

    Found in: Jooble UK C2 - 3 weeks ago


    London, United Kingdom Moriati Digital Recruitment Full time

    Our client is searching for a talented Paid Biddable Manager to join their Digital team at their London-based head office Manage day-to-day operations of Paid Social/Google accounts, ensuring seamless client communication, meticulous planning, and precision in activation and reporting. Collaborate with Digital Directors to devise, strategize, and report...

  • PPC Account Manager

    3 weeks ago


    London, United Kingdom Moriati Digital Recruitment Full time

    Our client is searching for a talented Paid Biddable Manager to join their Digital team at their London-based head office Manage day-to-day operations of Paid Social/Google accounts, ensuring seamless client communication, meticulous planning, and precision in activation and reporting. Collaborate with Digital Directors to devise, strategize, and report...

  • PPC Account Manager

    Found in: Jooble UK C2 - 3 weeks ago


    London, United Kingdom Moriati Digital Recruitment Full time

    Our client is searching for a talented Paid Biddable Manager to join their Digital team at their London-based head office Responsibilities: Manage day-to-day operations of Paid Social/Google accounts, ensuring seamless client communication, meticulous planning, and precision in activation and reporting. Collaborate with Digital Directors to devise,...

  • PPC Account Manager

    Found in: Talent UK 2A C2 - 3 weeks ago


    London, United Kingdom Moriati Digital Recruitment Full time

    Our client is searching for a talented Paid Biddable Manager to join their Digital team at their London-based head office Responsibilities:Manage day-to-day operations of Paid Social/Google accounts, ensuring seamless client communication, meticulous planning, and precision in activation and reporting.Collaborate with Digital Directors to devise, strategize,...

  • PPC Account Manager

    3 weeks ago


    London, United Kingdom Moriati Digital Recruitment Full time

    Our client is searching for a talented Paid Biddable Manager to join their Digital team at their London-based head office Responsibilities: Manage day-to-day operations of Paid Social/Google accounts, ensuring seamless client communication, meticulous planning, and precision in activation and reporting. Collaborate with Digital Directors to devise,...

  • PPC Account Manager

    3 weeks ago


    London, United Kingdom Moriati Digital Recruitment Full time

    Job Description Our client is searching for a talented Paid Biddable Manager to join their Digital team at their London-based head office Responsibilities: Manage day-to-day operations of Paid Social/Google accounts, ensuring seamless client communication, meticulous planning, and precision in activation and reporting. Collaborate with Digital Directors...

  • PPC Account Manager

    Found in: Appcast Linkedin GBL C2 - 3 weeks ago


    London Area, United Kingdom Moriati Digital Recruitment Full time

    Our client is searching for a talented Paid Biddable Manager to join their Digital team at their London-based head office Responsibilities:Manage day-to-day operations of Paid Social/Google accounts, ensuring seamless client communication, meticulous planning, and precision in activation and reporting.Collaborate with Digital Directors to devise, strategize,...

  • PPC Account Manager

    Found in: Whatjobs ES C2 - 1 week ago


    London Area, United Kingdom Moriati Digital Recruitment Full time

    Our client is searching for a talented Paid Biddable Manager to join their Digital team at their London-based head office Responsibilities: Manage day-to-day operations of Paid Social/Google accounts, ensuring seamless client communication, meticulous planning, and precision in activation and reporting. Collaborate with Digital Directors to devise,...

  • PPC Account Manager

    Found in: Appcast UK C C2 - 2 weeks ago


    London Area, United Kingdom Moriati Digital Recruitment Full time

    Our client is searching for a talented Paid Biddable Manager to join their Digital team at their London-based head office Responsibilities:Manage day-to-day operations of Paid Social/Google accounts, ensuring seamless client communication, meticulous planning, and precision in activation and reporting.Collaborate with Digital Directors to devise, strategize,...

  • PPC Account Manager

    Found in: Appcast UK C2 - 2 weeks ago


    London Area, United Kingdom Moriati Digital Recruitment Full time

    Our client is searching for a talented Paid Biddable Manager to join their Digital team at their London-based head office Responsibilities:Manage day-to-day operations of Paid Social/Google accounts, ensuring seamless client communication, meticulous planning, and precision in activation and reporting.Collaborate with Digital Directors to devise, strategize,...

  • Digital data director

    3 weeks ago


    London, United Kingdom PHD Full time

    PHD Global are looking for an Activation Director role who can lead a sizeable team. This role is a leadership position, where you will have responsibility of 4-5 small team leads who are close to the biddable activity in EMEA markets. Reporting into the Head of Activation, this role will responsible for team management & staffing, pod revenue growth and...


  • London, United Kingdom Bridge of Hope Full time

    Support the Head of Facilities with overall management of the following in-house contracted services: Domestic, Portering, Catering and outsourced contracted services: pest control (acute and community sites), courier, patient transport, linen - Be responsible for helping improve the department from a strategic point of view in key areas of low performance -...

  • Head of Retail

    5 days ago


    London, United Kingdom Royal Academy of Arts Full time

    The Royal Academy of Arts is currently looking to recruit a Head of Retail, to provide dynamic, commercial leadership for the RA Shops and ecommerce operations, with overall responsibility for the retail proposition and P&L both onsite and online. As the Head of Retail, you will develop and deepen the existing ecommerce strategy and commercial connection...


  • West London, United Kingdom Chemistry Recruiters Full time

    This is a critical hire within a large media agency to help drive thought leadership and realise the commercial potential they see in the market to develop a comprehensive marketplaces proposition. There has been considerable growth in e-retail and marketplace activity over the last few years. Retail is becoming digitised at an incredible pace, not just in...

  • Head of Innovation

    4 days ago


    London, United Kingdom Ministry of Defence Full time

    **Details**: **Reference number**: - 297673**Salary**: - £66,490- Posts based in London will attract the relevant London weighting.- A Civil Service Pension with an average employer contribution of 27%**Job grade**: - Grade 6**Contract type**: - Permanent**Business area**: - MOD - Head Office & Corporate Services**Type of role**: - Analytical -...

  • Head of Change

    1 day ago


    London, United Kingdom Ministry of Justice Full time

    **Head of Change - 67109** **£53,099 - £66,202** **London**: **Head of Change** “Thank you for showing an interest in The Parole Board” The Parole Board is an Arms-Length Body to the MoJ. It is a medium sized organisation consisting of 180 employed staff and around 320 members. The Parole Board covers parole work across England and Wales, including...

  • Head of Concierge

    Found in: Jooble UK C2 - 3 weeks ago


    London, United Kingdom Insignia Group of Companies Full time

    Insignia are seeking an experienced Head of Lifestyle Services for our London office. The primary responsibility is to improve Insignia’s member experience through the management of the Concierge services and the travel department. This position also holds accountability for instilling consistency of Insignia standards as well as generating and promoting...

  • Head of Concierge

    3 weeks ago


    London, United Kingdom Insignia Group of Companies Full time

    Insignia are seeking an experienced Head of Lifestyle Services for our London office. The primary responsibility is to improve Insignia’s member experience through the management of the Concierge services and the travel department. This position also holds accountability for instilling consistency of Insignia standards as well as generating and promoting...