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Marketing Lead

3 months ago

Milton Keynes, United Kingdom Sodexo Engage Full time

At Sodexo Engage, we’ve made our mark on the world by helping clients give their employees personalized experiences, every day.

Now, we’re inventing entirely new ways to influence and enrich the lives of employees worldwide. And we need a talented eMail & CRM Executive to support our new business growth and customer retention.

**Impact, inspire and grow with Sodexo Engage**

Working at Sodexo Engage is joining a multicultural team that moves as one. But it’s also a place where your individual ideas, perspectives and input count. You’ll be given the freedom and autonomy you need to do impactful work, supported by a team that cares about your wellbeing, growth and work/life balance.

It’s the agility you’d expect from a fast-growing small business, with the stability that only a globally renowned powerhouse like the Sodexo Group can offer.

Employee experience is what we do. So you can expect a comprehensive package including:

- 25 days holiday (excluding bank holidays) and additional days based on length of service PLUS your birthday off
- Access to retailer discounts of up to 20%
- Salary sacrifice car and cycle schemes
- Private medical insurance
- A personalised Wellbeing fund
- Internal rewards and recognition including gifts, company events and more
- Opportunities to get involved with our industry leading initiatives in sustainability, diversity and CSR
- Continuous length of service and milestone birthday rewards

**Day to day, you will**:

- Contribute to the B2B digital marketing strategy by implementing and delivering a customer retention, cross sell and engagement plan for all clients and all products; which supports the commercial growth targets
- Ensure appropriate planning and management of each campaign, supporting timely, high quality delivery and content
- Define KPIs for each campaign and rigorously analyse the results, suggesting improvements and testing new ideas. Carrying out A/B multivariate testing
- Work across multiple business areas for implementation and execution of comms
- Provide regular reporting and analysis of all campaigns. Working on data segmentation and post-campaign analysis and communicating your findings to key stakeholders
- Develop data driven trigger based communications and newsletter communications for the existing clients
- Support the planning, design and production process for catalogue, direct mail and print media campaigns
- Use a data driven approach to make commercial decisions on product selection for cross sell and retention campaigns
- Have awareness of competitor activity and market movements
- Support with ad hoc client comms requested by the business
- Occasionally leading on event management - F2F and virtually
- Supporting and actively contributing to the B2B Marketing team’s ambition to become the best high performing data driven digital team within the Group
- Putting the client at the heart of all marketing initiative, appropriately challenge thinking to ensure the buyer journey is addressed and comms are customer centric
- Assess, report and provide insight on all B2B marketing campaign activities with a focus on continually improving performance and results, across the team.

**Who we're looking for**:
To make our game-changing shift to digital possible, we need people who combine proven talent with the ability to use their initiative, work autonomously, and challenge our assumptions.

**You'll be able to demonstrate**:

- Indicate the skills, knowledge and experience that the job holder should require to conduct the role effectively
- Degree level educated - preferable (ideally in Digital Marketing and /or CRM Marketing)
- Data literate, passionate about analysing results and motivated by driving success in the form of revenue and profit
- Exceptional attention to detail and creative flair
- Strong communication and copy writing skills
- Ability to work to tight deadlines whilst remaining calm when under pressure
- Experience in using Google Analytics and Microsoft Excel
- Adept at managing multiple projects and able to prioritise your workload accordingly
- Pro-active ‘do-er’, keen to roll your sleeves up and make a difference
- Results focused
- Great communicator - a confident people-person, you’ll have the ability to build close-knit relationships with key internal and external people
- Positive and proactive - positive, can do attitude, with great initiative and can hit the ground running
- Flexible and responsible - not put off by a fast-paced and agile environment and tight deadlines
- A real team player - willing to roll up your sleeves and get stuck in and supporting the team during peak
- A true brand ambassador - demonstrate enthusiasm and positivity for our brand both internally and externally.

**Join us and Be the Change**

Put a part of yourself into the future of employee experience. And meaningfully contribute to lives and communities worldwide.

Whether you’re the perfect fit or bring a unique perspec