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Senior Brand Marketing Lead
2 months ago
Our esteemed client is in search of an experienced Marketing Manager to spearhead their brand strategy across the UK and Ireland.
You will take charge of crafting and implementing marketing strategies that encompass product promotions, events, digital outreach, and new product launches. As a vital member of the senior leadership team and a steward of the brand, you will ensure that brand integrity is maintained across all communication channels and initiatives.
Key Responsibilities:
- Formulate and execute the yearly brand marketing and communication strategy in alignment with global marketing efforts to fulfill company objectives and growth aspirations.
- Direct the design and execution of the Commercial Strategy in partnership with the Head of Marketing & EPS, ensuring timely delivery to meet growth targets.
- Generate and stimulate demand for the brand through creative marketing strategies, promotional activities, and management of trade shows to enhance brand visibility and influence.
- Collaborate with Sales, Product, and EPS teams on various projects to optimize opportunities, support tailored customer initiatives, and drive value and business expansion.
- Oversee the marketing budget, ensuring effective resource allocation and monitoring effectiveness to achieve business objectives.
- Supervise the Marketing Team, managing recruitment, training, scheduling, and adherence to company policies and brand standards.
- Participate in key account meetings, international marketing events, and public relations activities to strengthen customer relationships, foster loyalty, and promote the brand.
Key Skills:
- Over 5 years of experience in senior marketing roles with a proven track record in managing complex projects and meeting deadlines.
- Proficient in creating professional documents and presentations; holds a degree in Marketing.
- Skilled in Microsoft Office, Adobe systems, and both PC and MAC platforms.
- Strong team leadership and collaboration abilities across all organizational levels.
- Exceptional leadership, communication, and innovative problem-solving skills.
- Composed under pressure, capable of handling sensitive information with discretion.
- Dedicated, adaptable, and willing to travel or work extended hours as required.