Senior Digital PR Specialist

3 months ago

Altrincham, United Kingdom Add People Full time

**Digital PR Specialist**

**Up to 27K basic**

**Take creative control of your own PR campaigns**

We are looking for a Digital PR Specialist at midweight and senior levels. You will work within Add People’s Digital PR team, delivering next-level PR and link building strategies for a varied digital client base.

**Where do you fit in?**

You will have 1-2 years of experience in digital PR and outreach, preferably within an agency setting, driven by getting that next big placement with press outlets like The Times and Daily Mail, or on major websites like Forbes and Cosmopolitan. You will have the attention to detail and creative spark to run these campaigns from their beginning to end, for small to medium-sized businesses of all industries.

On top of your main outreach duties, you will also perform other SEO-focused tasks for your clients, such as creating interesting blog content and tracking keyword performance.

At Add People, we work with you to create a structured development plan that supports your interests and helps you progress quickly. This means this role is perfect for those who are confident in their Digital PR skills and looking to grow even further.

**Typical Tasks**
- Newsjacking and providing quotes to journalists in different industries
- Innovating processes for campaigns of varying sizes
- Analysing competitors and the media landscape for new opportunities to exceed expectations
- Analysing client performance and advising clients on strategy
- Supporting the learning of junior members of the team
- Opportunities to lead training for junior members of the team

**Required Skills**:

- 1-2 years Digital PR experience (preferably agency)
- Experience communicating with journalists and editors and generating consistent coverage
- Understanding of SEO and the value of link building in driving organic growth
- The ability to write both creative and non-creative (such as service and category page) copy
- Some experience working with CMS such as WordPress

**Desired Skills**
- Experience communicating the value of Digital PR work to clients and other stakeholders
- Experience with tools such as Ahrefs, Buzzstream, Screaming Frog
- Evidence of relationship building with journalists and outlets
- Google Suite, Google Drive, Search Console, Analytics experience

**Who are Add People?**

Add People are built to serve small to medium-sized businesses. There are 6 million in the UK, that account for 60% of the employment of the nation. They are the lifeblood of the economy and we’ve been serving them since 2002.

But, they’re a diverse bunchAnd we don’t discriminate, we put as much effort into growing their business online whether they’ve 1, or 101 employees.

With our team of over 150 digital marketing professionals and 4000 clients around the world, it’s our aim to help small businesses thrive.

**Why work for Add People?**
- Sociable working hours
- Healthcare scheme
- Contributory pension
- 30 days holiday which increases with service (includes BH’s)
- Sick pay
- On-site bar
- Cycle to work scheme
- Weekly pay
- Subsidised social events
- Regular incentives and rewards
- LGBTQ+ friendly workplace
- Age-inclusive
- Investors In People (IIP) Platinum

**Job Types**: Full-time, Permanent

**Salary**: Up to £27,000.00 per year

**Benefits**:

- Casual dress
- Company events
- Cycle to work scheme
- On-site parking
- Work from home

Schedule:

- Monday to Friday
- No weekends

Ability to commute/relocate:

- Altrincham, WA15 8AB: reliably commute or plan to relocate before starting work (required)

**Experience**:

- Public relations: 1 year (required)

Work Location: In person

Reference ID: SPR

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