Head of Marketing
3 months ago
**_Job Title_**: Head of Marketing - Maternity cover
**_ Role Location_**: Hybrid role - working from home as well as nationwide travel to our stunning locations
**_ Hours_**: 45 hours per week
**_ Type_**: Fixed Term Contract
**Salary**: Up to £60k per annum
At the Coaching Inn Group, we have one mission - to deliver Hospitality from the Heart.
To help us with this, we are looking for fantastic and talented people that have a passion for delighting our guests and providing truly memorable moments
The Coaching Inn Group is the premier operator of historic Coaching Inns in beautiful market towns across the UK, and we have been highlighted as one of the Top 25 Companies to Work For.
We are looking for a talented Head of Marketing to join our team.
**Why work for the Coaching Inn Group?**
- Enhanced holiday entitlement
- Private health care
- Life Insurance
- Annual health and wellbeing grant
- Flexible working hours, and a genuine care about work/life balance
- Up to 50% discount off food across all of our hotels
- 50% off accommodation across all of our hotels
- Annual stay for £1 offer
- Award winning career development programmes
- Comprehensive role training
- Employee assistance programme and wellbeing support
**What are we looking for?**
- Lead the conception, development and implementation of marketing plan and strategy to drive awareness, consideration and drive interest and sales in line with brand propositions
- Work closely with key stakeholders, creative and key agencies to create an effective and efficient marketing strategy focused on growing sales
- Working closely with key stakeholders for optimising pricing within the business
- Lead evolution and execution of food, drink, rooms and key date offer to maximise both customer experience and sales
- Develop and execute the annual marketing plan - key date and promotional activities i.e. Summer staycation room and dinner packages
- Responsible for planning, coordinating and executing launch plans and onward marketing activity plans for new sites
- Co-ordinate overall printed and digital media, developing company brand specs
- Lead social media presence and activity, developing initiatives to drive engagement
- Development of brand-level initiatives, including brand guidelines, PR campaigns, and social engagement
- Brief and engage internal PR and communication for the Coaching Inn Group
- Develop major programs of activity in conjunction with digital marketing team to further grow the brand
- Contribute to positive growth of internal communication strategies
- Engage and energise all key stakeholders and relevant departments to ensure appropriate support and delivery, including implications for specific departments
- Build brand awareness amongst key competitor set, growing awareness and identification of key elements of the brand experience by customers
- Co-ordinate photographic and videographic materials to support internal and external marketing
**Who are we looking for?**
- Experience working in a similar B2C marketing role
- Social Media management experience
- Strong organisational & analytical skills
- Advanced knowledge of MS Office suite
- Experience using Adobe Creative Cloud
- Basic photography & videography skills
- Able to communicate at all levels & cross functionally
- Able to demonstrate good attention to detail
- Ability to work in a team & independently
- Travel will be required within this role
***Our hotels are located in picturesque market towns and operate with a bustling food and beverage offering, coupled with a busy bedroom trade. We are the marquee venue in each of the towns we are in, and provide a vibrant and exciting environment that also celebrates the history of our magnificent buildings.
Our people are what brings these experiences to life. Every person that works within the Coaching Inn Group are passionate about what they do, delivering exceptional service, superior knowledge and a drive to delight every single person.
We offer award winning training and career development. We just ask that you bring a ‘can-do’ attitude, a desire to exceed expectations, a bubbly and outgoing personality, and we will help you to unlock your potential and reach new heights in your career.
INDHEADOFFICE
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