Advertising Officer

7 months ago


London, United Kingdom Global Study UK Full time

**Main purpose of the job**

The Advertising Officer will be responsible for creating adverts based on the trends and business requirements. The role is to increase quality and volume of students registrations, lead generation and conversion rates. Responsibilities also include social media posting, promotion and reporting to improve awareness of Global Study UK in different channels. The Advertising Officer will also be responsible for ensuring brand consistency throughout the entire organisation, ensuring we remain recognisable and relevant.

**Duties and responsibilities**

Ø Producing many social media adverts, often several per day, including promotion of British higher education, our university partners, courses and GSUK events

Ø Developing original advertising and communications ideas that engage the target audience

Ø Understanding the context that lies behind a client’s business such as students and Universities communications need

Ø Responding positively to client and research feedback

Ø Analysing and interpreting trends and providing actionable insights based on available analytics data

Ø Campaign Planning & Execution: Develop and implement advertising campaigns aligned with the company's objectives

Ø Oversee advertising budgets to ensure spending is optimised for maximum ROI

Ø Utilising graphic design software to create engaging visual content

Ø Producing other ad-hoc visual assets which will be used offline for brand promotion such as banners and flyers

Ø Working closely with the events, PR and marketing teams to develop future campaigns and improve student engagement

Ø Presenting ideas to the line manager for approval and development

**Benefits**

Ø 33 Days holiday (22 days annual leave 8 bank holiday and 3 closure days Christmas period)

Ø Holiday increases based on length of service

Ø Auto enrolment on pension (3% from employer, 5% from employee)

Ø Opportunities for training and development

Ø Free fruits every Monday at your desk

Ø Casual dress on Friday

Ø Bike scheme

Ø Refer a friend scheme

Ø National and international travel opportunities all expenses paid

Ø Company events

Ø Regular appraisals and pay reviews

Ø A culture encouraging inclusion and diversity

**Job Types**: Full-time, Permanent

**Benefits**:

- Cycle to work scheme
- Sick pay

Schedule:

- Monday to Friday

Supplemental pay types:

- Bonus scheme

Ability to commute/relocate:

- London, W1C 1BQ: reliably commute or plan to relocate before starting work (preferred)

**Education**:

- Bachelor's (preferred)

Work Location: In person



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