Digital Marketing Manager

24 hours ago

Shoreditch, United Kingdom Shawbrook Bank Full time

**The Opportunity**

Shawbrook is a new type of specialist financial services company, combining the relentless focus on customer service and innovation you would expect from a fintech with the expertise and certainty of a bank. Shawbrook is driven by a purpose to solve complexproblems that unlock opportunity for its rapidly growing customer base of over 300,000 UK consumers and businesses.

Our success would not have been possible without our Team. Our people differentiate us from the competition through their deep sector knowledge, they are the life force of our business.

Join Shawbrook because you:

- Want to help us deepen our industry sector knowledge, combining technology alongside the best banking brains
- Want to build a bank for the future and be part of our digital transformation journey that will enable customers & businesses to thrive
- Want to continue to grow professionally. We encourage you to grow and be the best version of yourself
- Care about sustainability? We want to be better for our people, environment, and society
- Bring passion and enjoyment to your work. You’ll work hard but you’ll have fun too

**The Role & Responsibilities**

The role will play a crucial role in our organic acquisition strategy over the coming years. You will be responsible for planning, forecasting and executing on our current digital channels and support in the development of channels for the future.
- Define the strategy from campaign ideation, creative execution, media planning and evaluation
- Collaborate with the marketing team to ensure end-to-end customer journey is optimised
- Work with, manage and build effective working relationships with our digital and creative agencies
- Work cross functionally with Product, Design, and Analytics to test, optimise and improve customer acquisition
- Use industry and competitor data and tools to inform activity and assess the potential of new opportunities
- Run regular reports to analyse and track campaigns against set objectives
- Drive innovation and identify new channels to test
- Define KPIs and success criteria
- Define creative requirements and coordinate with the creative agency and/or design team for production
- Provide detailed analysis and reporting to demonstrate the impact of activity

**The Person**
- Ideally degree educated in relevant discipline (Desirable)
- Relevant digital professional qualification (Desirable)
- 3 years plus experience in digital marketing roles
- Specific experience in a service / regulated sector e.g., Financial Services, Utilities or Telecoms
- Experience with marketing analytics tools - Google, Piwik Pro, Adobe
- Experience of delivering successful digital marketing campaigns
- Track record of delivering and growing organic acquisition
- Knowledge/experience of Consumer / Business banking products (Desirable)
- Strong knowledge of digital marketing and financial promotions
- Solid experience in using CMS and CRM
- Demonstratable skill using social media and engaging customers online
- Skilled in using analytics in secure environments
- Strong copywriting and proof-reading skills
- Knowledge and understanding of FCA and Data Protection regulation including new GDPR legislation
- Computer literate (overall knowledge in Adobe Creative Suite and of MS Office suite - Excel, Word, PowerPoint)
- Customer Focused approach
- Adaptable and flexible
- Excellent verbal and written communication skills.
- Ability to work as part of a team.
- Excellent planning and organisational skills
- Enthusiastic "can do" attitude
- Able to work under pressure and to tight deadlines
- Accuracy and attention to detail
- Establishes effective working relationships at all levels
- Putting customers (internal and external) at the heart of decision making
- Working in partnership to achieve goals
- Demonstrating excellence, openness, and transparency
- Adopting the values and behaviours that exemplify the corporate culture
- Undertake appropriate activities to maintain competence for the role
- Able to work extended hours on occasions when required
- Able to commute reliably to office base
- Occasional travel will be required to regional offices and offsite meetings

**Reward**

Your Wellbeing - We take your health and well-being very seriously by providing a range of benefits to give you and your family peace of mind. These include:

- Market leading family friendly policies such as access to our Maternity, Adoption and Paternity policies from Day 1 of your employment
- Free access to Headspace, a mindfulness & meditation digital health app
- Free access to Peppy digital health app that offers personalised support through fertility treatment becoming a parent or menopause
- Cycle to work scheme
- Discounts on gym membership
- Contributory pension scheme & death in service

Your Lifestyle - It’s important you strike the right balance between your work and personal life. We provide benefits to support you when at work and when you’re enjoying your leisure time.
- Minimum of 25 days holiday per year
- Option to buy or sell holiday days through our flexi-holiday scheme
- Discounts on gym membership nationwide
- Access to discounts on a range of high street and online brands
- Community support and charitable giving

Your Contribution - We’re focused on rewarding those that go the extra mile in helping us achieve our goals.
- Participation in our annual discretionary bonus scheme designed to reward your contribution to our success
- Proudly Shawbrook recognition scheme focused on recognising our role models and thanking our colleagues for a job well done

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