Ad Ops Executive

3 weeks ago

London, United Kingdom Tenerity Full time

Overview:

- We are looking for a dynamic Partnerships Operations Executive to join our dedicated team in central London (Oxford Street) hybrid working hours.
- We are a leading provider of online rewards programmes and partners with over 200 Travel and Retail websites globally.
- This is a fantastic opportunity to join Anna Watson’s team as a Partnerships Operations Executive in a highly responsible and operational role. Working closely with Senior Directors, Partnerships Managers, and the Acquisition Marketing team, you will be managing and servicing a portfolio of Webloyalty partnerships by working closely with the Acquisition Marketing team to deliver and deploy various ad formats and enrolment page campaigns, enhancing their long term value.
- We have an absolute dedication to delivering best in class account management, whilst operating in a friendly environment that promotes transparency and knowledge-share. This is a diverse and demanding role, requiring a unique blend of online marketing/operational skill sets combined with commercial and analytical capabilities. This role would suit someone who is looking to actively enhance their existing skill set and is open to learning and utilising new skills such as the latest developments in ad-serving and multivariate testing.

**Responsibilities**:
**About the role **

**Campaign management**

You will launch new client campaigns and work with our marketing team to implement on-going A/B split-testing and multivariate testing across multiple devices including mobile and app.
- Successfully launching and maintaining advertising campaigns to new and existing clients using internal systems and third-party tools such as Google Campaign Manager and internal page-serving systems.
- Co-ordinate and assist in the technical implementation of new clients (including technical presentation/over-view)
- Work closely with internal teams (e.g. with Business Development, Marketing, Creative and Customer Services as well as other key personnel) to identify opportunities for campaign optimization.

**Relationship management**

Manage client relationships in order to retain clients and enhance client profitability, whilst demonstrating a thorough understanding and responsiveness to client priorities and needs.
- Empathising with and responding to client needs efficiently and effectively
- Managing regular contact and assigned calls with clients
- Preparing and presenting at quarterly client review meetings
- Helping to define the client optimization strategy
- Assisting the Senior Directors during contract renegotiations including commercial terms
- Conduct training/partner overview sessions with clients where appropriate

**Reporting and analysis**

Here the key task is to perform high-level and detailed data analysis across multiple marketing channels and create summary and detailed reports and presentations to support the business owner’s decision process. To include:

- Provide consistent, accurate and timely reporting and analysis (e.g. generate daily, weekly and monthly reports for delivery to clients where required)
- Create and analyse various reports using Business Objects and Webloyalty’s bespoke suite of tools
- Project client revenue forecasts
- Analyse campaign data and trends
- Work with Finance to validate and reconcile data and client reporting
- Work with teams to identify and close data gaps, and identify and resolve data integrity issues.

Qualifications:
**About you **
- Strong Ad Ops experience with digital/e-commerce background; membership and/or continuity club experience valued
- Working knowledge of the Google Campaign Manager (or similar) ad serving environment
- Strong interpersonal skills with demonstrable ability to bond with clients and nurture on-going relationships, as well as working effectively with internal teams
- Proficient at creating and delivering internal presentations
- Numerate - and confident with conducting analysis with a logical approach to problem-solving
- Ability to work well with business users in gathering requirements and interpreting them in order to meet the user’s business needs
- Excellent attention to detail, along with strong oral, written communication, analytical, organisational skills
- Must be a team player with a collaborative work ethic, who can also work well independently. Strong desire to succeed
- Highly motivated, flexible, adaptable nature
- Excellent organisational skills; ability to juggle multiple projects under tight deadlines while producing high quality work. Must work well in a dynamic, fast-paced work environment with frequently changing priorities.
- Proficiency in Excel, Word and PowerPoint required

**Nice to have **
- Tech savvy
- Experience with online reporting packages preferred e.g. Cognos, Business Objects (functional experience is more important than technical expertise)
- Additional foreign languages (nice to have) particularly French and/or Dutch

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