Ad-Ops Specialist

3 weeks ago

London, United Kingdom BettingJobs Full time
Job Description

BettingJobs are working with an innovative online casino and bingo brand, who are looking to hire an Ad-Ops Specialist to join their team in London.


Responsibilities:

  • Lead Google Marketing Platform onboarding and in-house management.
  • Setup and maintain ad serving platforms for accurate ad delivery.
  • Coordinate with creative teams to meet ad specifications and quality standards.
  • Implement tracking mechanisms for campaign effectiveness measurement.
  • Optimize targeting, bidding, and creative testing to enhance campaign performance.
  • Monitor campaign metrics and adjust in real-time to maximize ROI.


Requirements:

  • 3+ year’s experience in digital advertising operations or ad tech.
  • Proficient in CM360 and tagging/tracking (especially GTM).
  • Familiarity with server-to-server conversion tracking and Facebook’s Conversions API.
  • Ability to work independently and collaboratively across global markets.
  • Strong analytical skills and experience with data interpretation.
  • Knowledge of iGaming industry and Tableau/visualization tools.

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