Ad-Ops Specialist

2 weeks ago

London, United Kingdom GNB Partnership Full time

Our Client

Our highly successful online gaming client is looking to hire an experienced Ad-Ops Specialist to join their Marketing Data & Analytics team.

The Role of the Ad-Ops Specialist

In this role, you will be responsible for managing and optimizing advertising operations across various digital platforms. Your expertise in marketing technology will be instrumental in driving efficient ad campaigns, maximizing revenue, and ensuring a seamless user experience. If you thrive in a fast-paced environment and possess a passion for digital advertising and technology, we want to hear from you.

The Ad-Ops Specialist will lead the in housing and onboarding of Google Marketing Platform. This is a great opportunity for someone with a few years of experience working in an ad-ops team who is looking to develop their career and mastery of various marketing tools (Campaign Manager 360, Google Tag Manager, Google Analytics, AppsFlyer). You will be involved from the start with planning the account structure and tagging strategy of the global implementation of CM360 into the business.

The role is performance-oriented and requires someone who can multi-task between campaign setup, ad trafficking, tagging and tracking, troubleshooting delivery and reporting insights to stakeholders. This cross-functional role requires you to be an adept communicator, facilitating seamless integration of ad operations within the company's broader objectives.

This is a new internal position, so it has the potential for you to shape the role’s processes and best practices to solve the ever-evolving adtech challenges regarding privacy and gambling regulations.

It is an exciting time to join the company that continues to grow exponentially in an extremely competitive landscape. Your expertise will help improve digital performance campaigns which increase brand awareness and help deliver new player acquisition, retention and branding strategies.

Working closely with the Marketing Analyst, Marketing Managers and Channel Specialists, you will contribute to the development and execution of performance marketing strategies to drive growth and maximize ROI. This role requires a proactive individual with a strong analytical mindset and a passion for staying abreast of industry trends.

Key responsibilities for the Ad-Ops Specialist

  • Lead the in housing and onboarding of Google Marketing Platform
  • Set up and maintain ad serving platforms (primarily CM360), ensuring accurate trafficking, targeting, and delivery of advertisements.
  • Coordinating with creative teams to ensure ad specifications and quality standards are met
  • Implementing tracking mechanisms such as pixels and tags to measure campaign effectiveness
  • Implement targeting strategies, bid optimisations, and creative testing to improve campaign performance and achieve KPIs.
  • Monitor campaign delivery, pacing, and performance metrics, making real-time adjustments as needed to maximize ROI.
  • Collaborating with advertisers and internal teams to troubleshoot technical issues related to ad serving, tracking, and integration with third-party platforms.
  • Collaborate with cross-functional teams including marketing, tech, and product development to ensure alignment on ad operations processes and best practices.
  • Stay informed about industry trends and emerging technologies in ad tech, providing recommendations for adoption and evolution of their martech capabilities as appropriate.
  • Generate regular reports and dashboards to communicate key metrics, trends, and campaign performance to stakeholders.
  • Analyse campaign performance data to derive actionable insights and recommendations for optimisation.
  • Identify opportunities for process improvement or increased automation and efficiency through advanced technical solutions
  • Managing relationships with multiple internal stakeholders based all over the world.
  • Managing relationships with ad networks, publishers, and other vendors
  • Working closely with finance and billing departments to ensure accurate invoicing and budget tracking
  • Testing and implementing new ad products and technologies to stay ahead in the field

Skills and Capabilities for the Ad-Ops Specialist

  • 3+ years of experience in digital advertising operations, ad tech, or marketing technology roles.
  • Proficiency in CM360, with a strong understanding of campaign setup and account structure.
  • Must understand tagging, tracking and attribution particularly GTM.
  • Knowledge of server-to-server conversion tracking and products like Facebook’s Conversions API would be beneficial.
  • Ability to work independently and collaboratively in a fast-paced environment and ideally in different markets in EUROPE/NA @ CAD and LATAM. You will need to build relationships with members of teams internally and any external agencies globally
  • Excellent analytical skills with the ability to interpret data and make data-driven decisions.
  • Experience in the iGaming industry, including compliance knowhow is beneficial but not mandatory
  • Experience working with Tableau or digital visualisation tools.
  • Experience using Appsflyer.
  • Strong organisational skills and experience of balancing multiple projects as once
  • Detail-orientated mindset with a commitment to accuracy and quality in ad operations processes.
  • Adaptable and proactive approach to problem-solving, with a willingness to learn and stay updated on industry developments.
  • Familiarity with Microsoft products to report results - Excel, PowerPoint and Word.
  • Excellent written and verbal communication skills.
  • Experience working with multi-nationals with the ability to assimilate relevant cultural and regulatory differences.

Benefits

  • 24 days annual holiday, plus additional days after 3 years’ service
  • Work to life balance: 3 days in office, 2 days working from home
  • Competitive salary + 10% discretionary performance related annual bonus (after completion of probation)

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