Digital Advertising Specialist

3 weeks ago

Belfast, United Kingdom Whytematter Staffing Solutions Full time

WHYTEMATTER are excited to be recruiting an experienced Digital Advertising Specialist for a client who is an amazing specialist agency, based in Belfast. Our clients work with many leading brands across the UK, Ireland, USA and further afield.

As a Digital Advertising Specialist, you will be focused on building strategies across ecommerce and digital in general working closely with internal teams and clients.

Tasks

**You will**:

- Work closely with internal teams as well as clients to define goals and success metrics
- Formulate and present digital strategies (across paid search, paid social, marketing automation and analytics) to clients aligned with their business goals
- Execute agreed strategies and hands-on manage client accounts delivering growth
- Be dynamic enough to make changes to strategies based on performance and client direction

Key Responsibilities
- Devising strategy to drive customer acquisition & retention
- Developing and managing digital advertising campaigns
- Responsible for the management, performance and results across client PPC and Paid Social accounts (Google Adwords, Bing, Facebook)
- Ongoing opimitsation of accounts utilising a range of techniques to maximise results across all platforms
- Monitor budget and perform ongoing bid management to ensure client results meet expectation
- Responsibility for planning and budgetary control - track KPIs to assess performance and identify issues
- Deliver insight and recommendations to internal team and clients
- Leading interactive workshops with clients (if needed)
- Review new technologies and keep the company at the forefront of developments in digital marketing
- Seek out up-selling opportunities to help increase client growth
- Assist with new business opportunities (where necessary) including audits and face-to-face pitches

**Requirements**:

- 3-5 years+ experience within ecommerce or digital marketing role with a proven track record of advertising management
- Proven track record in managing paid acquisition channels across Google, Bing & Facebook
- Excellent Google Analytics experience and knowledge
- Prior experience presenting digital strategy, growth plans and creating client-facing reports
- An analytical approach and strong commercial awareness
- A strategic thinker capable of taking lead in delivery, working directly with clients and within a team environment
- Strong understanding of current online marketing concepts, strategy and best practice
- Ability to fully understand the clients business needs, with the ability to establish / maintain customer trust and confidence
- Ability to manage work within tight deadlines whilst managing own time, ensuring projects are delivered on time and in line with budget expectations
- Act quickly and can work collaboratively in an environment that values creativity and flexibility
- Builds effective relationships both internally and externally
- Excellent levels of oral and written communications skills

**Benefits**:

- An exciting opportunity to be part of a rapidly growing business
- Hybrid role (2 days per week in their Belfast offices)
- You can expect a friendly and relaxed environment, working closely with long term clients and creating exciting projects for well-known brands
- Expert training resources and lots of scope to enhance and grow your skill-set
- Company pension scheme
- Monthly team social events
- Very competitive salary
- Working within a very talented team

If you are interested in hearing more, simply hit the APPLY button or alternatively, phone Kirsty on.

**Skills**: Digital Digital Marketing Digital advertising Paid Paid social PPC Google ads

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