Campaign Marketing Specialist

1 month ago

Belfast, United Kingdom Leica Biosystems Full time

Leica Biosystems’ mission of “Advancing Cancer Diagnostics, Improving Lives” is at the heart of our corporate culture. We’re a global leader in cancer diagnostics with the most comprehensive portfolio from biopsy to diagnosis. Our easy-to-use and consistently reliable offerings help improve workflow efficiency and diagnostic confidence. Our associates know that every moment matters when it comes to cancer diagnostics. When you come to work, you’re helping develop solutions that enable accurate diagnoses to turn anxiety into answers. Join our diverse, global team of talented people, and be inspired to grow every day.

Leica Biosystems is proud to work alongside a community of six fellow Diagnostics Companies at Danaher. Together, we’re working at the pace of change to improve patient lives with diagnostic tools that address the world’s biggest health challenges.

The Campaign Marketing Specialist for Leica Biosystems is responsible for developing marketing excellence in the planning, alignment, and execution of integrated campaigns to be deployed within the EMEA Markets.

This position is part of the Global Marketing Team and will be based in the EMEA Region fully remote. At Leica Biosystems, our vision is to advance cancer diagnostics and improve lives.

You will be a part of the EMEA Marketing Team, you will be responsible for working collaboratively regional marketing teams and the global digital team to create and drive effective campaigns to achieve marketing-generated revenue and funnel targets. A successful Campaign Marketing Specialist will understand regional growth objectives as well as the mechanism of successful integrated campaigns. They will collaborate with internal stakeholders to ensure clear campaign objectives utilizing existing tools and processes (i.e. segmentation, personas, launch excellence).

If you thrive in a multifunctional, collaborative environment and want to contribute towards a world-class global marketing team read on.

**In this role, you will have the opportunity to**:

- Drive the strategy and execution of EMEA Marketing Campaigns, execute campaigns by employing a mix of tactics including but not limited to, multi-channel digital programs, content marketing, account-based marketing, events, tele-lead generation and third-party advertising
- Work collaboratively for execution and optimization
- Ensure alignment of content strategy with campaign plans by working closely with regional marketing managers and content developers
- Develop and maintain regional campaign calendar
- Optimize campaign initiatives and their performance

**The essential requirements of the job include**:

- Bachelors in relevant business field
- Project management skills and ability to manage the priorities of multiple stakeholders
- The ability to drive creativity while respecting the need for process & SW development
- Ability to drive and champion change while being collaborative
- Influencing skills: able to reach out and get other functions and departments to align on broader goals and processes

**It would be a plus if you also possess previous experience in**:

- Healthcare / Diagnostics or other regulated industry

At Leica Biosystems we believe in designing a better, more sustainable workforce. We recognize the benefits of flexible, remote working arrangements for eligible roles and are committed to providing enriching careers, no matter the work arrangement. This position is eligible for a remote work arrangement in which you can work remotely from your home. Additional information about this remote work arrangement will be provided by your interview team. Explore the flexibility and challenge that working for Leica Biosystems can provide.

LI-Remote

When you join us, you’ll also be joining Danaher’s global organization, where 80,000 people wake up every day determined to help our customers win. As an associate, you’ll try new things, work hard, and advance your skills with guidance from dedicated leaders, all with the support of powerful **Danaher Business System** tools and the stability of a tested organization.

At Danaher, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.

If you’ve ever wondered what’s within you, there’s no better time to find out.

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