Brand Manager

**Brand Manager EV Motorcycles**

Our client is a highly recognised motorcycle brand with real heritage in the UK and internationally. In supporting and further developing their position globally around their EV motorcycle range, we are seeking an experienced and focused Brand Manager whowill work towards strategizing, ideation, conceptualization, development and execution of new brand initiatives in the EV domain across markets, geographies and regions.

The position will report to the internationally based Chief Brand Officer (CBO) and work closely with the Global Brand (Digital, Creative Strategy, PR), Product Strategy team, Business Heads, EV Business Development and marketing leads across geographiesto accomplish the role's purpose.

As Brand Manager will have a strong understanding of the EV industry, brand building, 360 media initiatives, collaborations and conceptualization of new & alternate initiatives to enable the brand to position itself in the EV domain. This experience is ideallyfrom a 2-wheeled market environment.

You will be responsible for end-to-end brand management for our Clients' new offerings in the EV domain - creating sustainable engagement with their consumers, focussing on regional penetration and demand creation, brand plan formulation, brand positioningand increasing aspiration levels with respect to the brand, launch planning, readiness and execution in all geographies, building brand awareness and driving business funnel.

Key Responsibilities
- Create and execute an annual brand plan for our Client to build brand awareness & aspiration through the brand's positioning in priority markets. Strategize, plan and lead the execution of brand portfolio strategy; develop relevant campaigns to improvebrand health, awareness, enquiries and retail sales
- Partner with external execution partners for on-ground roll out of finalized initiatives - Evaluation & finalization of communication strategy, collaborate with vendors / partners for development of impactful communication for creating impactful communicationcampaigns
- Ensure cost effectiveness by leading negotiations, managing logistics, overseeing production, ensuring legal approvals and ensuring due research at various stages (Pre & Post) for generating effective consumer market insights
- Direct & Monitor the marketing initiatives for an impactful execution - briefing & reviewing media plans, Providing release material to media, lead the GTM strategy and roll out plans, work with PR team to drive brand initiatives, analysing impact on brand,retails & enquiries and providing update, reports on campaigns and escalate issues when necessary
- Enhance Consumer engagement to strengthen brand health - Conceptualization & Development of the consumer engagement plans, liaising with activation team for agency & cost finalization, aligning key stakeholders - senior, legal ,media & sales teams, rollingout & monitoring of the campaign in the field
- Liaison with CFTs for brand life cycle management - Contribute towards Brand extension strategy, lead on finalization of brand names, Legal Approval for brand extensions and names, Internal Alignment
- Communication & advertising Initiatives: Leverage opportunities such as festivals, Sports, results, Service and other avenues - Brief preparation along with relevant stakeholders / agreement on schedule, Vetting briefs, Review output from agencies, ensureinternal approvals, release etc.
- Contribute towards ensuring positive P&L metrics for the brand, ensure retail volume and market share as per agreed SBP
- Identifying or development of brand activations & partnerships, Partake in regional marketing conversation to oversee brand initiatives

Your CV will be forwarded to Jonathan Lee Recruitment, a leading engineering and manufacturing recruitment consultancy established in 1978. The services advertised by Jonathan Lee Recruitment are those of an Employment Agency.