Website & Content Coordinator

7 months ago

London, United Kingdom The London Women's Clinic Ltd. Full time

**Location**: London Harley Street & London Bridge - there will be flexible travel between sites (full time on site)

**About Us**

With perhaps the strongest regulatory framework in the world to protect the fertility patients, as well as to ensure safe handling, tracking and tracing of all reproductive cells, the UK has become a global centre for innovation and a growing global destination for fertility services. With the extended long-term storage now allowed up to 55 years, the need for biorepository grade specimen management has never been more urgent.

JD Healthcare is one of the UK’s leading private healthcare companies, within the fertility sector, with premier locations at London’s famous Harley Street and London Bridge. Our brands (London Women’s Clinic, London Egg Bank, London Sperm Bank and Kind) have helped thousands of people start families over the years.

**About the role**

To support the marketing team in delivering high quality and effective marketing and communication activities within London Women’s Clinic (LWC), Kind IVF and London Sperm Bank. As a valued member of our team, you will work closely with the Marketing Manager and Operations Manager to take day-to-day ownership of three websites. Acting as a brand guardian, you will need to ensure marketing activities remain consistent in visual identity, messaging and tone of voice when communicating our news, marketing our services, and telling inspiring stories that acquire, convert and retain patients/ donors.

We’re looking for an enthusiastic, self-starter with great initiative and a creative mind, with a keen interest in the fertility sector and ambition to develop a marketing career within it.

**Key responsibilities will include**
- Monitor and report on website usage and traffic.
- Monitor website performance, such as page load times, user engagement, and other metrics, to ensure maximum user experience - providing recommendations for and implementing improvements, with the support of the Marketing Manager and external agencies.
- Liaise with internal stakeholders, such as enquiries, events and front of house facing teams, to ensure website content is up-to-date.
- Write engaging content to maximise SEO, optimising webpages by conducting keyword research and regularly updating web content to ensure efficient running.
- Provide support to internal users to ensure they are able to navigate the website and use its features.
- Work with the Marketing Manager to execute the marketing strategy, proactively contributing to the team with fresh ideation.
- Act as a brand guardian, consistently implementing the brand across all marketing activities.
- Support the Marketing Manager and Social Media Coordinator in engaging with patients to support the creation of written or video testimonials.
- With the Social Media Coordinator, arrange photoshoots as required across multiple sites, creating photographer briefs, and providing on the day direction and support.
- Provide support as required on ad-hoc marketing projects, including but not limited to new in-house or OOH campaigns, web projects, CRM development and video projects.
- Manage Google My Business profiles, updating as necessary.
- Co-manage marketing mailboxes to ensure company requests are dealt with professionally and efficiently.
- Monitor competitor websites for new technologies, trends, and innovations.
- Complete training and coaching necessary to maintain progression within the company and in marketing, including but not limited to: SEO, web development, PPC, copywriting, CRM expansion and managerial training for personal career development.

**About You**
- Educated to a minimum of undergraduate degree level in marketing, computer science, web design (or equivalent qualification/ level of experience).
- Experience in day-to-day website management and development.
- Experience writing user-first, SEO-friendly copy for websites or blogs.
- Experience of building/ maintaining positive and productive working relationships with colleagues, stakeholders, agencies and consumers.
- Proven ability to be a pro-active problem solver.
- Creative self-starter with a desire to initiate new ideas and contribute to marketing strategy development.
- Experience using Google Analytics to analyse web performance.
- Familiarity with HTML and CSS
- Experience in UX, UI and continual SEO optimisation
- Knowledge of GDPR and CMA guidelines.
- Proven experience or understanding of marketing and communications in the health care sector.
- Excellent organisational skills and ability to think proactively.
- Knowledge of CMS platforms such as Umbraco, WordPress.
- Experience updating CMS platforms.
- Knowledge of CRM platforms, such as Salesforce
- Keen interest in emerging technologies and the wider landscape of advances in digital marketing and communications.
- Excellent verbal and written communicator, with a strong command of the English Language.
- An innovative thinker with the ability to

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