Website amp SEO Specialist

2 days ago

London, United Kingdom parcelLab Full time

parcelLab the leading postpurchase experience solution is growing internationally and fast Were looking for the best talent from across the world to help us bring people and brands closer together.

We are looking for a fulltime Website & SEO Specialist to join our Marketing & Growth Team.

You will be responsible for owning and optimizing our website while leading a global organic search strategy that drives visibility engagement and growth. In this role you will act as the primary owner of our website ensuring it performs as a highimpact growth engine through technical optimization seamless user experience and effective collaboration with crossfunctional teams.

You will work closely with the Senior Demand Generation Manager Marketing Product Sales and Customer teams to align website management and SEO initiatives with our companys strategic goals leveraging the website as a central tool to support business growth.This will be a hybrid role with at least 23 days per week based in the London office.

What you can expect:

  • Website & Tech Stack Management: Act as the primary owner of our website and associated tech stack. Identify and resolve technical issues to maintain optimal website health and performance. Own our website tech stack sharing responsibility with super users of the website.
  • Develop & Lead Organic Search Strategy: Own and implement the SEO strategy to drive growth ensuring ongoing optimization that translates to traffic engagement and revenue growth. Collaborate closely with Demand Generation Customer Product Marketing and Content Marketing teams
  • SEO Content & Structure Collaboration: Partner with the content team to deliver SEOoptimized structure and content that enhances customer journey experiences.
  • Customer Journey Reporting & Analysis: Track analyze and report on website performance and customer journeys using insights to identify improvement opportunities in collaboration with Product Customer and Sales teams.
  • Competitive Benchmarking: Regularly review and benchmark competitors search engine rankings ensuring we stay ahead.
  • Coordinate with Paid Search Team: Develop a comprehensive keyword strategy that aligns with business objectives balancing organic search priorities with any paid search initiatives to maximize reach and engagement.
  • Brand & Content Alignment: Ensure website content is keywordoptimized aligned with brand messaging and tone of voice and provides a cohesive and engaging user experience.



What you need to succeed:

  • Experience:25 years in website management and SEO for digital acquisition in a B2B (preferably SaaS) environment.
  • Technical Expertise: Strong familiarity with WordPress Google Analytics SEMrush CMS platforms and tools like Yoast SEO with a proven history of increasing organic traffic and improving search rankings.
  • Strategic Planning & Communication: Proven ability to develop and communicate website and SEO strategies translating datadriven insights into actionable plans for the team.
  • Collaborative Vision: Experience coordinating with Demand Generation Product Marketing and agencies to create and optimize pathways to conversion and crosssell.
  • DataDriven Implementation: Skilled in planning prioritizing and implementing dataled initiatives from page creation and blog guidance to website improvements and lead magnet development.



About parcelLab:

We bring people and brands closer together by closing the experience gap postsales and beyond transforming operational complexity into opportunities to outperform for 550 brands worldwide including IKEA Bose Puma Lidl Farfetch and Nespresso.

With offices in Munich London and Boston we have been highlighted by the Financial Times as one of the fastestgrowing technology companies in Europe in 2021.

Its all in a days work for us:

  • Monitor over six million shipments per day
  • Now actively managing operations experiences in 153 countries across the globe
  • Send around thirteen million proactive personalized eventdriven emails
  • Shipping data comes from more than 150 carriers worldwide including DHL FedEx & DPD
  • Creating over 40 million reasons for people to fall in love with brands each day

For brands that means more chances to create relationships that last. And for the people that buy from them it means turning mundane operational moments into moments of joy.



Perks & Benefits:

Plenty of room for your own ideas...space to try fail and learn

Comprehensive 306090 day onboarding plan in place from the very first day to help you integrate seamlessly with the rest of the company and understand new responsibilities

Equipped with the latest MacBook or PC as a digitalfirst company you choose whether to work entirely from home in one of our offices or a mix that suits you. Not close to one of our offices No problem Find yourself a coworking space instead and well help cover the costs

Career development opportunities including our Leadership Development Program and our Mentorship Program as well as online language courses available budgets for further training and access to LinkedIn Learning

Stay grounded with our free meditation mindfulness and coaching sessions via our mental wellbeing platform TELUS.health

Regular company retreats parcelLab events (inperson and online) local and regional meetups as well as team offsites

Be part of a motivated diverse and international team made up of over 25 different nationalities; and with a great rating for company culture and employee experience on Glassdoor youll love working here

Equal Opportunities

parcelLab is an Equal Opportunities Employer. We live the motto always joy always team always equality which means we celebrate diversity and do not accept any form of discrimination or harassment. We believe that diversity enriches our employee experience and allows each of us to deliver the best work possible.

Qualified applicants will receive consideration for employment without regard to race colour religion sex sexual orientation gender perception or identity national origin age marital status disability status or other lived experience.

Come be part of our growth contribute your ideas and share in our success as we continue to improve the postsales customer journey for millions of people every day.

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