Senior Web Analytics Manager

1 month ago


London, United Kingdom Harnham Full time

Role - Senior Web Analyst
London - Hybrid
Salary - £65,000 - £75,000

**THE COMPANY**

Currently working with one of the world's leading retailers in Luxury fashion across the globe who are looking for a Senior Web Analyst

**THE ROLE**

The Senior Web Analyst will generate Digital Commerce Digital/Web Insights and Analytics with a focus on insights, reporting, and advanced analytics using data to drive business decisions and optimize campaigns and the digital customer journey. The Web Analystwill maximize opportunities available from data and insights using modern analytical tools and techniques whilst also supporting a robust reporting suite to the business. This person will develop a reporting suite that clearly and accurately demonstrate ROIand profitability, from a campaign, customer journey, digital product, and merchandise product perspective using web metrics plus standard inventory, sales, gross margin and other kpi's.

**Skillset**
- At least 2 years' experience in an analytical focused role
- The ability to translate data into actionable insights.
- Experience in a results-driven multi-channel environment.
- Demonstrable examples of data-driven insights that have caused measurable business change
- Expertise with Adobe Analytics (Omniture)
- Google Analytics 360 or GA4 considered a distinct advantage.
- Working knowledge of HTML, Java and SQL.
- Experience in using advanced AB and/or MVT tools.

**THE BENEFITS**
- £75,000
- Hybrid

**HOW TO APPLY**

**KEY TERMS**
IBM, Coremetrics, Google Analytics, GA, Omniture, SiteCatalyst, Adobe Analytics, Analyst, Web, Digital, Online, Website, Financial Services, Finance, A/B, Test, Split, Multivariate, MVT, Tracking, Code, Tagging, Tags, Insight, Client, Agency, Management, Strategy,CRO, Conversion, Optimisation, Optimizely, Test and Target, Adobe Target, Maxymiser, VWO, Visual Website Optimiser



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