Paid Ads and SEO

7 months ago


Milton Keynes, United Kingdom Gud Ideas Full time

We are pioneers in marketing and advertising, fuelled by innovation and a commitment to excellence. We're on the lookout for a skilled and dynamic Paid Ads and Search Specialist to join our stellar marketing team. If you're passionate about optimizing paid advertising and search campaigns for impactful results, we want you on board.

**Position Overview**:
As a Paid Ads and Search Specialist, you'll take the lead in crafting and executing paid advertising and search strategies. Your expertise in platforms like Google Ads, Bing and Meta, coupled with a creative flair for ad optimization, will be pivotal in elevating our brand visibility and achieving business objectives.

**Responsibilities**:

- **Campaign Mastermind**:

- Develop and implement robust paid advertising and search strategies aligned with business goals.
- Conduct thorough keyword research, audience targeting, and competitor analysis.
- **Platform Proficiency**:

- Manage and optimize paid campaigns on platforms like Google Ads, Bing, Meta and other relevant channels.
- Stay up-to-date with platform updates and industry trends to leverage new features for campaign enhancement.
- **Ad Creativity**:

- Collaborate with the creative team to design compelling ad creatives for both search and display advertising.
- Conduct A/B testing to refine ad variations and maximize performance.
- **Budget Management**:

- Effectively monitor and manage advertising budgets to achieve optimal results.
- Provide strategic recommendations for budget adjustments based on campaign performance.
- **Performance Analysis**:

- Utilize analytics tools to track and analyze key performance indicators (KPIs) for paid search and advertising campaigns.
- Generate comprehensive reports and offer insights for continuous improvement.
- **Collaboration Champion**:

- Work closely with cross-functional teams, including marketing, analytics, and sales, to align paid advertising and search efforts with overall business strategies.
- Collaborate with external agencies and vendors as needed.
- **SEO Strategy Architect**:

- Develop and execute comprehensive SEO strategies in line with business objectives.
- Conduct thorough keyword research, competitor analysis, and stay abreast of industry trends.
- **On-Page Optimization Pro**:

- Optimize website content and structure for maximum search engine visibility.
- Collaborate with content creators to ensure SEO best practices are integrated into all digital assets.
- **Technical SEO Guru**:

- Conduct technical SEO audits and implement improvements to enhance website performance.
- Manage and optimize website architecture, URL structures, and page load speeds.
- **Link Building Maestro**:

- Develop and execute effective link-building strategies to improve domain authority.
- Stay current with white-hat link-building techniques and industry best practices.

**Required**:

- Proven experience (5+ years) in managing paid advertising and search campaigns, with a focus on platforms like Google Ads and Bing.
- In-depth knowledge of paid advertising and search strategies, best practices, and industry trends.
- Analytical mindset with the ability to interpret data and draw actionable insights.
- Proficiency in using analytics and advertising platforms.

**How to Apply**:
Ready to take your expertise in paid advertising and search to the next level? If you're passionate about delivering results and staying ahead in the dynamic world of digital marketing, we want to hear from you. Send your resume and a cover letter outlining your relevant experience

**Salary**: £25,000.00-£35,000.00 per year

**Benefits**:

- Additional leave
- Casual dress
- Company events
- Company pension
- Free parking
- On-site parking
- Referral programme

Schedule:

- Monday to Friday

**Experience**:

- PPC: 3 years (preferred)
- Google AdWords: 3 years (preferred)
- SEO: 3 years (required)

Ability to Commute:

- Milton Keynes (required)

Ability to Relocate:

- Milton Keynes: Relocate before starting work (required)

Work Location: In person


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