Paid Media Executive
4 days ago
American Golf is Europe's largest golf retailer with over 90 stores across the UK and Ireland. We recognise talent. For us, it’s all about loving what you do, whilst a passion for golf will be well received, it is more about the service and expertise we deliver as a business.
**The Role**:
Reporting to the Digital Marketing Manager, you will be working closely with other Digital Marketing team members, external agencies, Trading Team, CRM team, Marketing Department, and in-house Studio team. You will help plan, schedule, and execute digital marketing activity in paid marketing channels; PPC (AdWords & Bing), Display / Programmatic & Paid Social.
You will assist the Digital Marketing Manager in tracking performance metrics across KPIs, managing budgets across multiple across, across multiple platforms.
**Responsibilities**:
As the **Paid Media Executive** your responsibilities will include:
- Supporting the Digital Marketing Manager in implementing the digital marketing strategy across a variety of paid marketing channels managed by external agencies and internal teams.
- Omni-channel marketing paid media campaign planning, execution, and optimisation through agencies and internal teams.
- Responsible for ensuring optimisation opportunities are identified, appropriate actions are captured and implemented by responsible parties.
- Executing continual test and improvement plans (feed optimisation, PPC ad copy, etc.)
- Identifying landing page optimisation opportunities to the Trading Team.
- Communicating with in-house and external teams to align digital marketing initiatives
- Analysing and reporting on campaign performance and ROI to understand performance, growth impediments, KPIs and required actions.
**You**:
As the **Paid Media Executive** you will:
- Working hands-on knowledge of paid search; specifically with Google and Microsoft Ads, with qualifications desirable.
- Experienced in paid social media and the specific marketing tactics required to optimise each platform.
- Awareness of best practice display/programmatic campaigns.
- Commercial approach and awareness.
- Comfortable with Google Analytics platform
- Ability to analyse digital marketing performance to identify improvement opportunities
- Ideally 2+ years experience in a similar role
- Effective communicator with external and internal colleagues
- Strong analytical, numerical, and reporting skills with a high level of attention to detail
- Experienced with Microsoft programmes like Excel and PowerPoint
**What will you receive**:
- 22 days holiday + bank holidays
- An extra day off to celebrate your birthday
- Holiday purchase scheme
- Hybrid working
- Employee discount for you, your family and your friends
- Company incentives
- Professional qualification & subscription support
- Employee Assistance Programme
- Life Assurance
- Company Pension Scheme
- Other fantastic benefits include; Reward scheme, Denplan, Cycle to work and more.
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