Senior Paid Media Exec

5 days ago


Warrington, United Kingdom Exact Search UK Limited Full time

Our client has recently started building our in-house Paid Media team and we're looking for a paid media specialist to join our growing team This role will be working mainly on PPC, but supporting on testing a range of other paid media channels includingsocial, display, Spotify, Tinder and more.
- Taking ownership of the PPC strategy across multiple brands
- Defining strategies for both B2B and our end users to drive conversions and awareness
- Improving the PPC customer journey and ad structures
- Copywriting for ads
- Continuously optimising conversion rates, CTR and CPC whilst utilising automation where possible
- Providing weekly, monthly and campaign-specific performance reports using Google Analytics, Google Ads, Supermetrics and Data Studio
- Conducting competitor analysis on a regular basis
- Supporting the Paid Media Lead on the wider paid media strategy for our brands, including social, display, Spotify, etc. (50/50 split between PPC and supporting other paid media channels)

**Requirements**:

- Previous experience in a PPC role with budget management
- Google Ads certified
- Experience working with Google Analytics essential
- Strong technical and analytical skills
- Previous aesthetics or beauty experience preferred but not essential
- Experience working with paid social and display channels (including Facebook Ad Manager and DV360) preferred but not essential

**Benefits**
- 4 day working week (Monday to Thursday)
- A strong company focus on work/life balance and mental health
- Team socials
- Funding for training
- Office with very close motorway connections and free on-site parking
- An exciting, fast-paced working environment



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