Content Writer and Strategist

**Content Writer and Strategist**

Are you a highly creative and strategic thinker with a passion for crafting compelling content?
Do you possess excellent communication and analytical skills? If so, we have an exciting opportunity for you

Pod Digital is a digital marketing company that delivers results through close collaboration in our team and with our clients. Our approach is based on putting people first - not simply manipulating Google - with a personalised strategy based on our client’s goals.

**Responsibilities**:

- Collaborate with clients to understand their business objectives and target audience to develop effective content strategies
- Conduct in-depth research on industry trends, competitive analysis and target audience insights to inform content planning
- Define key messaging and brand voice to ensure consistency across all content channels and platforms
- Create comprehensive content plans and editorial calendars that align with clients' goals and target audience needs
- Collaborate with cross-functional teams, including SEO, web design and social media specialists, to create and optimise content for maximum impact
- Stay up to date with the latest industry trends, content marketing techniques and emerging technologies to continuously enhance content strategies

**Requirements**:

- Bachelor's degree in Marketing, Communications, English, Journalism, or a related field; however, someone with previous experience in the field would be considered
- Excellent written and verbal communication skills with the ability to adapt writing style for different target audiences
- Creativity and the ability to think outside the box to develop innovative content ideas.
- Attention to detail and a commitment to delivering high-quality content.
- Strong organisational and project management skills to meet deadlines in a fast-paced environment.
- Strong team player

**Nice to have**
- An understanding of content management systems (CMS) and analytics tools
- Experience with SEO and keyword research to optimise content for search engines
- Ability to analyse content performance using metrics and analytics tools to identify areas for improvement and inform future content strategies
- An understanding of AI technology and familiarity with AI-powered writing tools and platforms.

**Why Work at Pod Digital**:

- Fantastic team culture in the office
- Collaborative working
- Lots of opportunity for progression
- Summer and Christmas parties (all paid for)
- Company lunches every other week
- Commission scheme for up sells
- Two office dogs
- Full equipment provided
- Secure office parking

**How to Apply**:
Join our team and be part of a company that values creativity, strategic thinking and the power of impactful content

**Please note**:
This is an inhouse role and is located in Lutterworth, Leicestershire.

**Job Types**: Full-time, Permanent

**Salary**: £19,000.00-£22,000.00 per year

Schedule:

- Monday to Friday

Ability to commute/relocate:

- Lutterworth: reliably commute or plan to relocate before starting work (required)

Work Location: In person

Reference ID: Content Writer and Strategist