Head of Retention Marketing

4 months ago

London, United Kingdom Bloom & Wild Full time

Hi, we’re Bloom & Wild. We don’t just send flowers. We help our customers to care wildly. Caring wildly is celebrating the little things we all do for each other every day. Not just the big occasions. It’s being there for the highs. Stepping up for the lows.

Care has been at the heart of our business from the start. From the products we source, and the packaging we send them in, to the way we look after our colleagues, our customers, our planet, and the communities around us.

Founded in 2013, our mission back then was to make sending and receiving flowers the joy that it should be, by harnessing technology, brand and letterbox delivery. We announced £75 million Series D funding in 2021 and that same year acquired bloomon in The Netherlands and Bergamotte in France. Together, we’ve fulfilled and delivered over 20 million orders (and counting), making us the largest direct to consumer flower business in Europe.

Now home to a family of 3 beautiful brands, we’re driven by our vision to create the destination for making life a little more thoughtful and beautiful. And we won't stop at flowers and plants. Starting with the Bloom & Wild brand, we're expanding our gifting offering to other categories like cakes, candles and cocktails. This is all part of our ambition to build Europe's #1 direct to consumer gifting destination.

Our Digital Marketing team drives growth across the Bloom & Wild and bloomon brands in each of our 7 markets. We do this by collaborating with many teams (Business Intelligence, Data, Commercial, Product, Brand) to deliver campaigns that are innovative, creative and measurable. We’re organised across three core teams, based in the UK and the Netherlands:

- Acquisition - we identify, inspire and acquire high-quality new customers. We also work closely with the Retention Performance team to ensure that paid channels are optimised for returning customers.
- CRM & Loyalty - we focus on relationship building and increasing customer loyalty via highly targeted, personalised and innovative marketing campaigns.

**What you’ll be doing**
- We’re looking for a Head of Retention Marketing to join our team in London for 12 months and cover a period of parental leave starting in June. Reporting to Gary, our VP of Digital, you’ll also have an active role in the Digital Marketing Leadership Team.
- **️ Responsibilities will include**:

- Lead and mentor a talented team of 7 retention marketing specialists (4 direct reports), ensuring that they are learning and developing the skills required to grow
- Lead on our hypothesis-led testing roadmap, elevating our marketing strategies across new and existing channels in an experiment-driven culture
- Manage our repeat customer forecasting and budgeting processes, supporting Retention Managers with accurate forecasting on order volumes and marketing costs, to ensure we have the right level of activity planned to achieve targets, profitably. You'll also react and respond to trading conditions to balance supply and demand
- Partner with the BI team to monitor our repeat customer models and customer base health, making recommendations on discovery analysis, segmentation and marketing initiatives to help shape short and long term strategy
- Collaborate with the Acquisition, CRM, Commercial and Brand teams to identify opportunities to drive growth and profitability across the Bloom & Wild group
- Continually seek to improve our processes to drive efficiency and automation

**You’ll love this role if you**:

- Have a collaborative style that enables you to work with a range of different people and teams and allows for open and inclusive discussion
- Enjoy managing a team and delivering through others. You're comfortable guiding, evaluating and flexing your style to get the best from those around you
- Are a data-driven decision maker - you love to understand the data, derive insights, and are proficient with excel
- Proactive - you take responsibility and initiative to get things done, enjoy leading a team but are willing to roll up your sleeves and get stuck in
- You care about the detail - you’re methodical and precise and deliver to a consistently high standard
- Excellent communication skills with the ability to distil technical information to all levels across the organisation, focusing on actions and impact
- Love working in a dynamic environment - you're able to identify quick wins and make trade-offs, while maintaining analytical best practice
- **It would be great if you also have experience...**
- In an e-commerce or fast growing consumer facing company

These are some of the skills and experience we think will enable success in this role, but please don’t worry if you are missing some of these. We’re committed to building a team made up of different strengths, skills and experiences, so if you’re excited about our values, passionate about what you do and would like to join us in doing things more thoughtfully, we’d love

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