Tiktok Commerce Strategy

3 weeks ago

London, United Kingdom TikTok Full time

Responsibilities
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

The MAI (Merchant Acquisition and Incubation) team is responsible for TikTok Shop merchant growth, aiming to onboard, incubate, educate merchants from scratch and drive their business success.

**Responsibilities**:

- Identify issues, develop hypotheses, gather and interpret data, execute analysis, figure out opportunities and provide corresponding solutions to drive TikTok Shop seller growth in Europe, including but not limited to seller performance, category development, merchandise growth, content, traffic, incentives etc.
- Define key business metrics and targets, conduct regular monitoring with dashboards and business reports to track business progress, identify problems and opportunities, assist business review and decision-making.
- Lead short to long term business planning, partnering with senior management to identify key initiatives, build clear, concise and structured proposals on growth and strategic initiatives.
- Synthesize internal and external research to formulate data-driven near-/medium-/long-term business recommendations, ensuring a forward-thinking and adaptive approach.
- Effective communication with key leaders and cross-functional stakeholders. Identify and manage dependencies to influence business decisions/change and strategically improve operational efficiency.

**Qualifications**:
**Minimum Qualifications**:

- Minimum 5 years of work experience, experience in business analysis, CRM analysis and data analysis in the e-commerce industry is preferred.
- Analytical skills and story lining, experience in SQL, R or Python; familiarity with BI tools (like Tableau or PowerBI) is a plus.
- Problem-solving skills to identify growth opportunities, challenges, and areas for improvement. The ability to think critically and propose innovative solutions.
- Fast learner and self-starter, highly entrepreneurial with a good sense of judgment and original thinking.
- Result-oriented and desire to work closely with business teams and deliver business results.

**Preferred Qualifications**:

- Excellent communication and cross-functional collaboration skills to effectively convey complex analytical findings to diverse stakeholders and influence decision-making.
- Hands-on and grounded, not mind dirty work.
- Ability to thrive in an ambiguous environment, embrace changes and persevere in face of challenges.
- Bachelor’s or master’s degree in relevant fields.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

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