Digital Marketing Executive

2 weeks ago

London, United Kingdom Inspiring Interns & Graduates Full time

We are looking to recruit a full time Digital Marketing Executive to join our growing team.
Our client provides solutions and services to companies to help them support their employees with positive mental health and Employees Matter provides work/life support to employees through content provision, webinars and seminars.
**Overall responsibilities**:
The role will be very varied with the following activities on a daily basis:

- Work with the Marketing Director to help plan and activate the digital marketing strategy
- Manage the social media channels for the brands and post daily on each channel
- Be responsible for the content strategy - looking at ensuring we have sufficient video used across all channels
- Report regularly on all social channel activity increasing our engagement across the channels
- Responsible for the website and managing the CMS system and all website updates
- Responsible for our Youtube channel - ensuring all video content is uploaded correctly with descriptions and filed easily for viewers to be able to access
- Work with our video editor to create interesting and engaging video content
- Edit existing content into smaller soundbites to be used on social channels
- Look at paid campaigns on LinkedIn as and when needed to support a campaign
- Ensure all digital activity is tracked by setting up conversion, pixel, and event tracking on the website and across various digital platforms
- Ensure google analytics is tracked and recorded on a weekly basis to monitor website traffic and activity
- Analyse digital marketing analytics reports and share insights with the team to develop optimization plans
- Use Hubspot to track and manage all campaigns

**Skills Needed**:

- Organised
- Great communication skills
- Flexible
- Team player
- Self starter
- Proactive
- Understanding of a CRM system
- Ability to be home based
- Ability to work flexible hours as longer hours are required around the events

2-3 years experience in a digital marketing role.
**Role detail**:

- Homeworking and flexibility - we meet regularly in Central London
- Membership to a central London based office/networking hub where you can work from whenever you want
- 25 days holiday
- Small company therefore very agile and quick to market on new ideas etc..
- Working for a brand that truly makes a difference to the mental wellbeing of employees within their companies
- Performance bonus

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