Head of Marketing and Insight

7 months ago


Liverpool, United Kingdom Capacity Full time

We’re six years into our journey of making public services people services, and to paraphrase the Carpenters - we’ve only just begun We’re not here to just make a difference. Our big ambition is to create ground-shaking impact that translates to real change for local people in local communities across the Liverpool City Region and North West. And we’re looking for somebody brilliant to influence how we tell the world about what we’re doing, because as a young-ish organisation, we truly believe our best is yet to come.

This is a significant opportunity for a strategic Marketing leader to join a unique organisation, to be part of and influence the next stage of our journey.

Your professional experience will demonstrate your deep understanding of public services, the voluntary sector and communities. You’ll be proactive in planning and delivering our Marketing and Insights strategy whilst also keeping a handle on any reactive comms we might need to do along the way. You’ll support us to get new clients on board but also engage our existing clients, making sure they stay informed of what we’re up to and feel proud to be part of the “Capacity gang”. You will hold the ring on comms led projects for clients. Most client work will be delivered by Associates but we will need you to ensure quality and on occasion you will be picking up exciting work for clients too

You will thrive in understanding the diverse impact of a portfolio of projects and will relish the challenge of translating this into stories and insights that not only tell the world about the brilliant work we’re doing but creatively demonstrates the need for Capacity as a trusted partner of the public and third sectors. You’ll do this by finding opportunities to bring our audiences together to debate challenges and share best practice to influence wider change. This could be on a national or local level, and you’ll have experience of doing both. You will lead our approach to gathering insight across the organisation and translating that into both internal and external comms.

We’re not a huge organisation You’ll be part of a small team of circa. 24 people, made up of a group of diverse in experience, high-functioning and committed colleagues, who are comfortable switching between thinking, planning and doing. You’ll be an expert plate spinner who excels at managing multiple projects, people and priorities. You are someone with good judgement who gets things done.

On a project basis you’ll support the Senior Leadership Team and the wider team to gather understand and use insight. You will support them on clear and effective marketing and communications strategies making sure they find creative and successful ways to get through to their different audiences.

Aside from the person we’re looking for being technically expert at marketing and communications, what’s really important to us is that you’re in it for the right reasons - you want to work with us because you want public services to be the best they can be for the real people at the end of them.

**Salary**: £50,000.00-£60,000.00 per year

**Benefits**:

- Company pension
- Cycle to work scheme

Work Location: Hybrid remote in Liverpool



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