Onboarding Marketing Executive

3 weeks ago

London, United Kingdom The Economist Group LTD Full time

Introduction:
As a Onboarding Retention Marketing Executive, you’ll be part of the team at the forefront of making
_ The Economist_ a world-leading customer retention organisation. Working with the Head of Customer Onboarding and a wider team of marketers and cross-functional experts, you’ll be putting the customer experience at the heart of everything you do, planning and executing CRM programs and multichannel marketing campaigns to drive engagement and retention for subscribers during the first 12 months of their lifecycle.

Accountabilities:
How you will contribute:

- Work with the Head of Customer Onboarding and wider retention team to increase customer engagement and retention
- Plan, execute and optimise multi-channel communication and engagement campaigns, working within a testing framework to drive incremental improvement in customer retention metrics
- Produce persuasive, compelling and on-brand communications to drive digital product usage and quality engagement among customers
- Regularly analyse retention KPIs and campaign data, reporting on campaign performance and developing new audience insight to fuel optimisation and growth
- Work in partnership with Editorial and content leads from the wider circulation team to identify, package and surface the most compelling editorial content
- Work with the retention team and Journey Optimisation & Insight Specialists to develop your understanding of the drivers of engagement and retention, using this to inform our campaigns
- Identify opportunities to improve communication content and performance, continually feeding those opportunities into the testing road map
- Monitor effective benchmarks (best practices) for developing and building customer engagement in a subscriptions business

Experience, skills and professional attributes:

- Experience working for a publisher or within a subscription model based organisation (Ideal but not essential)
- Ability to plan effective marketing campaigns across different channels (both online and offline)
- Build strong relationships with the creative team to deliver compelling and engaging messaging and the ability to proof copy very accurately
- Highly numerate and performance focused
- Comfortable working with both internal and external stakeholders and partners to develop highly engaging, brand-led communications that will help drive increased customer usage and encourage loyalty

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