Commercial Copy Lead

4 weeks ago

London, United Kingdom Beauty Pie Full time

We're Beauty Pie. We're the world's first luxury beauty and wellness buyers' club. And we're disrupting the beauty industry, one face cream at a time.

Before we arrived on the scene, if you wanted really great beauty products, you had to shop at traditional beauty retail - and overpay for all the crazy markups. Now, our members have access to shop from the best-quality beauty and wellness products (from the leading labs in France, Switzerland, Italy, Germany, Japan, Korea, etc) and get a bigger piece of the Beauty Pie.

**So, what will you be doing?**
- Write clear, concise, and engaging copy for various channels but primarily our paid social and acquisition channels
- Use your expertise to translate brand and product stories into fabulous, thumb-stopping advertising copy
- Bring your technical knowledge of paid social ads to everything your write
- Use your knowledge of psychological levers and human insights to create compelling hooks
- Work with designers to translate briefs and brand strategies into new ad concepts and copy
- Define & optimise the paid social copywriting process
- Participate in the creative review of ad creative outputs
- Establish and maintain a library of winning ad copy
- Elevate every asset you touch with up-to-date knowledge of best-in-class social ad copy
- Contribute to cross-channel creative ideation/campaign development
- Be ruthless when it comes to editing, grammar, and proofreading techniques.
- Follow and champion brand and content guidelines
- Ensure a seamless, consistent and culturally-aware tone of voice for all brand copy.
- Experience writing paid social ad copy
- Experience in beauty/related industries
- As well as a flair for writing, must have excellent grammar, proofreading and editing skills.
- Knowledge of content sharing processes and a knack for finding ways to streamline and simplify.
- Experience collaborating with designers - and a great eye for visuals.
- Experience using insights and strategic thinking to influence stakeholders.
- Experience driving multiple projects in a fast-paced environment.
- Eagerness to be hands-on and proactive.
- In-depth understanding of and passion for beauty and wellness.

**What makes someone 'Beauty Pie'?**

Our culture is our DNA. It defines who we are, how we operate and how we hire. And it all springs from our values, which are very important to us:

- **Bring Your 'A' Game**: Take ownership & accountability. Make sh*t happen. Grow. Support. Evolve. Invent. Be open-minded.
- **Be Intelligently Rebellious**: Challenge the status quo. Push boundaries. Embrace change. Think BIG.
- **Be Customer Obsessed**: Listen & learn. Take ownership. Act fast. Be humble & empathetic. Build & keep trust. Be grateful for feedback.
- **It's All For One (& One For All)**: Take advantage of collective intelligence. Act with integrity. Support & challenge. Embrace individuality. Do right by our company, our members, our colleagues & our environment.

**We're committed to diversity & inclusion**

As a business that's based on fairness and self-worth, our commitment to inclusivity runs through the heart of everything we do. We believe that innovation and creativity come from having a diverse workforce, and are committed to building teams with unique identities, from different backgrounds and with individual perspectives.

We've got a long way to go, but here's how we're doing as of June 2023:
Female Employees - 72%

Employees from minority ethnic backgrounds - 39%

Women in our Tech teams - 46%

**A bit about our ways of working**

We foster a high-performance culture, where you are trusted to get the work done. We treat all of our teams like adults in giving them autonomy and flexibility.

At Beauty Pie we want to support employees to do their best work, have a good work life balance and work flexibly whilst staying connected - and getting the job done.

In order to encourage in-person collaboration and create a strong team environment, we aim to be in the office 3 days a week, with flexibility built in around role, type of work and personal requirements. We encourage you to discuss this as part of the interview process to understand the requirements in this role.

**Your piece of the Beauty Pie**:
**Life & Balance**
- Free Membership to Beauty Pie + 20% off our products
- Pieshares - all employees receive stock options
- 25 days holiday & your birthday off
- Flexible bank holidays
- Equal leave for all new parents regardless of gender or personal circumstances
- Season ticket loan

**Health & Wellbeing**
- Private Medical Insurance
- Menopause support
- £2,500 / $2,500 to spend on your fertility journey after 2 years service
- 10 therapy sessions through AXA PPP
- Cycle to Work scheme

Beauty Pie is an equal opportunity employer. The company will not unlawfully discriminate on grounds of gender, sexual orientation, marital or civil partner status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin,

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